BrightFunnel Unveils Machine Learning Powered Marketing Attribution, Harnessing AI to Accelerate Revenue
Poster: SySAdmin
Posted on April 24, 2017 at 9:21:01 AM
<HTML>
<HEAD>
<META http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta content="text/html; charset=utf-8" http-equiv="Content-Type">
<style type="text/css">
.xn-newslines .xn-distributor{
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/* /\/\/\/\/\/\/\/\/ CLIENT-SPECIFIC STYLES /\/\/\/\/\/\/\/\/ */
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/* /\/\/\/\/\/\/\/\/ TEMPLATE STYLES /\/\/\/\/\/\/\/\/ */
/* ========== Page Styles ========== */
#bodyCell{padding: 20px;}
#templateContainer{
width: 600px;
background-color: #ffffff;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
body, #bodyTable{
background-color: #DEE0E2;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
#bodyCell{
border-top: 4px solid #BBBBBB;
}
/**
* @tip Set the border for your email.
*/
#templateContainer{
border: 1px solid #BBBBBB;
}
/**
* @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
* @style heading 1
*/
h1{
color: #404040 !important;
display: block;
font-family: Helvetica;
font-size: 26px;
font-style: normal;
font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all second-level headings in your emails.
* @style heading 2
*/
h2{
color: #404040 !important;
display: block;
font-family: Helvetica;
font-size: 20px;
font-style: normal;
font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all third-level headings in your emails.
* @style heading 3
*/
h3{
color: #3d98c6 !important;
display: block;
font-family: Helvetica;
font-size: 16px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
* @style heading 4
*/
h4{
color: #808080 !important;
display: block;
font-family: Helvetica;
font-size: 14px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
h4.subtitle {
color: #808080 !important;
font-size: 14px;
}
/* ========== Header Styles ========== */
/**
* @tip Set the background color and bottom border for your email's preheader area.
* @theme header
*/
#templatePreheader{
background-color: #F4F4F4;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
*/
.preheaderContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 125%;
text-align: left;
}
/**
* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
*/
.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the background color and borders for your email's header area.
* @theme header
*/
#templateHeader{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
*/
.headerContent{
color: #505050;
font-family: Helvetica;
font-size: 20px;
font-weight: bold;
line-height: 100%;
padding-top: 0;
padding-right: 0;
padding-bottom: 0;
padding-left: 0;
text-align: left;
vertical-align: middle;
}
/**
* @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
*/
.headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
#headerImage{
height: auto;
max-width: 600px;
}
#socialShare img {
margin-right: 3px;
}
/* ========== Body Styles ========== */
/**
* @tip Set the background color and borders for your email's body area.
*/
#templateBody{
background-color: #FFFFFF;
border-top: 1px solid #FFFFFF;
/*border-bottom: 1px solid #CCCCCC;*/
}
/**
* @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
* @theme main
*/
.bodyContent{
color: #505050;
font-family: Helvetica;
font-size: 16px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
*/
.bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.bodyContent img{
display: inline;
height: auto;
max-width: 560px;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
}
.templateDataTable a:link {
text-decoration: none;
color: #3d98c6;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
/*background-color: #E7F1FC;*/
color: #336699;
font-family: Helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #FFFFFF;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #404040;
font-family: Helvetica;
font-size: 12px;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ========== Column Styles ========== */
.templateColumnContainer{width: 200px;}
/**
* @tip Set the background color and borders for your email's column area.
*/
#templateColumns{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
*/
.leftColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
*/
.leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
*/
.centerColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
.centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
.rightColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
.rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.leftColumnContent img, .rightColumnContent img{
display: inline;
height: auto;
max-width: 260px;
}
/* ========== Footer Styles ========== */
/**
* @tip Set the background color and borders for your email's footer area.
* @theme footer
*/
#templateFooter{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
}
/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
.footerContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
.footerContent.social, .footerContent.social h4 {
text-align: center;
}
.footerContent.social a {
margin: 0 10px;
}
/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */
@media only screen and (max-width: 480px){
/* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */
/* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
#bodyCell{padding: 10px !important;}
/* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */
/* ======== Page Styles ======== */
/**
* @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
*/
#templateContainer{
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the first-level headings larger in size for better readability on small screens.
*/
h1{
font-size: 24px !important;
line-height: 100% !important;
}
/**
* @tip Make the second-level headings larger in size for better readability on small screens.
*/
h2{
font-size: 20px !important;
line-height: 100% !important;
}
/**
* @tip Make the third-level headings larger in size for better readability on small screens.
*/
h3{
font-size: 18px !important;
line-height: 100% !important;
}
/**
* @tip Make the fourth-level headings larger in size for better readability on small screens.
*/
h4{
font-size: 16px !important;
line-height: 100% !important;
}
/* ======== Header Styles ======== */
#templatePreheader{display: none !important;} /* Hide the template preheader to save space */
/**
* @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
#headerImage{
height: auto !important;
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.headerContent{
font-size: 20px !important;
line-height: 125% !important;
}
/* ======== Body Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.bodyContent{
font-size: 18px !important;
line-height: 125% !important;
}
.templateDataTableContainer {
background-color: #ffffff;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
border: 1px solid #DDDDDD;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
background-color: #D8E2EA;
color: #336699;
font-family: Helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #202020;
font-family: Helvetica;
font-size: 12px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ======== Column Styles ======== */
.templateColumnContainer{display: block !important; width: 100% !important;}
/**
* @tip Make the column image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
.columnImage{
height: auto !important;
max-width: 480px !important;
width: 100% !important;
}
/**
* @tip Make the left column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.leftColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the center column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.centerColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the right column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.rightColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/* ======== Footer Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens.
*/
.footerContent{
font-size: 14px !important;
line-height: 115% !important;
}
.footerContent a {
display:block !important;
} /* Place footer social and utility links on their own lines, for easier access */
.footerContent.social a {
display: inline-block !important;
}
}
</style>
</HEAD>
<body leftmargin="0" marginheight="0" marginwidth="0" offset="0" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;margin: 0;padding: 0;background-color: #DEE0E2;height: 100% !important;width: 100% !important;" topmargin="0">
<center>
<table align="center" border="0" cellpadding="0" cellspacing="0" height="100%" id="bodyTable" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;margin: 0;padding: 0;background-color: #DEE0E2;border-collapse: collapse !important;height: 100% !important;width: 100% !important;" width="100%">
<tr>
<td align="center" id="bodyCell" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;margin: 0;padding: 20px;border-top: 4px solid #BBBBBB;height: 100% !important;width: 100% !important;" valign="top">
<table border="0" cellpadding="0" cellspacing="0" id="templateContainer" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;width: 600px;background-color: #ffffff;border: 1px solid #BBBBBB;border-collapse: collapse !important;">
<tr>
<td align="center" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;" valign="top">
<table border="0" cellpadding="0" cellspacing="0" id="templateHeader" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;background-color: #F4F4F4;border-top: 1px solid #FFFFFF;border-bottom: 1px solid #CCCCCC;border-collapse: collapse !important;" width="100%">
<tr>
<td class="headerContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;color: #505050;font-family: Helvetica;font-size: 20px;font-weight: bold;line-height: 100%;padding-top: 0;padding-right: 0;padding-bottom: 0;padding-left: 0;text-align: left;vertical-align: middle;" valign="top"><img id="headerImage" src="http://content.prnewswire.com/designimages/prnj_email_header-1.png" style="max-width: 600px;-ms-interpolation-mode: bicubic;border: 0;height: auto;line-height: 100%;outline: none;text-decoration: none;"></td>
</tr>
</table>
</td>
</tr>
<tr>
<td align="center" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;" valign="top">
<table border="0" cellpadding="0" cellspacing="0" id="templateBody" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;background-color: #FFFFFF;border-top: 1px solid #FFFFFF;border-collapse: collapse !important;" width="100%">
<tr>
<td class="bodyContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;color: #505050;font-family: Helvetica;font-size: 16px;line-height: 150%;padding-top: 20px;padding-right: 20px;padding-bottom: 20px;padding-left: 20px;text-align: left;" valign="top">
<h1 style="display: block;font-family: Helvetica;font-size: 26px;font-style: normal;font-weight: bold;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #404040 !important;">Tech Profile</h1>
<h4 style="display: block;font-family: Helvetica;font-size: 14px;font-weight: normal;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #808080 !important;">Username: <a href="https://prnmedia.prnewswire.com/profile/?action=editProfile" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;color: #3d98c6;font-weight: normal;text-decoration: underline;" target="_blank">aronschatz / edit profile</a>
</h4>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td align="center" class="bodyContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;" valign="top">
<table border="0" cellpadding="0" cellspacing="0" id="templateBody" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;border-collapse: collapse !important;" width="100%">
<tr>
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/* Style Definitions */
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font-size:8pt;
font-family:"Arial";
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<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">
<h1 class="xn-hedline">BrightFunnel Unveils Machine Learning Powered Marketing Attribution, Harnessing AI to Accelerate Revenue</h1>
<div id="enrcontainer"></div>
<h2 class="xn-hedline">Machine Learning Strengthens BrightFunnel's Revenue Intelligence Offerings, and Builds on Patent Filing for Dynamic Attribution Models</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">SAN FRANCISCO, April 24, 2017</p>
</div>
<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>
<span class="right" id="playercontainer"> </span><span class="xn-location">SAN FRANCISCO</span>, <span class="xn-chron">April 24, 2017</span> /PRNewswire/ -- <a href="http://www.brightfunnel.com/" rel="nofollow" target="_blank">BrightFunnel</a>, the pioneer in Revenue Intelligence for B2B marketers, today announced the launch of its Machine Learning Attribution Engine<sup>TM</sup>. This new product is currently available in private beta. </p>
<p>"I'm proud to announce BrightFunnel's machine learning powered attribution capabilities," said <span class="xn-person">Nadim Hossain</span>, CEO and Co-Founder. "From our original founding, we have had the vision that AI can improve the daily work lives of marketers. Over the past few years, our team has been quietly building our customer base, our proprietary data access, and our deep domain expertise in marketing workflows. Today's milestone marks a logical progression towards making our Machine Learning Attribution Engine commercially available." </p>
<p>The new offering builds on BrightFunnel's previous <a href="http://www.brightfunnel.com/marketing-attribution/dynamic-attribution-model-patent/" rel="nofollow" target="_blank">patent filing on Dynamic Attribution Models,</a> uses machine learning to better predict what marketing investments lead to revenue. By using BrightFunnel's proprietary optimization algorithms, marketers can build custom attribution models based on their own historical data, leveraging more insight than a traditional rules-based attribution model. </p>
<p>With this new evolution of BrightFunnel, the company has enhanced the power of its platform by harnessing AI. BrightFunnel's Machine Learning Attribution Engine enables B2B marketers to get greater benefit from the platform and accelerate revenue through the following:</p>
<ol type="1">
<li>
<b>Greater insight into what marketing investments lead to revenue</b>
</li>
<li>
<b>Optimal buyer journey mapping and recommendations for different segments</b>
</li>
<li>
<b>Smarter optimization of marketing budgets and program ROI </b>
</li>
</ol>
<p>BrightFunnel has multiple customers already in the beta, including Coalfire and Invoca.</p>
<p>"We're always looking for ways to be smarter about attributing marketing to revenue. At the end of the day, if we can't say what's worked in the past we can't make smart decisions about our future. Since implementing BrightFunnel, we have been able to understand our business in new ways, and we believe that the addition of machine learning capabilities to the platform will help take us to the next level as a revenue team."<br>-- <span class="xn-person">Kyle Christensen</span>, SVP of Marketing, Invoca</p>
<p>"In today's complex buyer landscape, there is an explosion of data. As a CMO, BrightFunnel solves my biggest pain point, which is getting insight from that data. The addition of machine learning capabilities makes BrightFunnel's Revenue Intelligence platform even more powerful, and we are delighted to be an early customer."<br>-- <span class="xn-person">Patrick Kehoe</span>, CMO, Coalfire Systems </p>
<p>How it Works<br>BrightFunnel collects large amounts of data from a customer's CRM, marketing automation system, website, and advertising platforms to determine marketing's impact on every closed deal. Using this rich data set, BrightFunnel's patent pending machine learning system builds custom attribution models tailored to the realities of each marketer's buyer journey. Early experiments show the machine learning algorithms to be significantly more accurate than previous less sophisticated models. This means BrightFunnel is more accurate at measuring and optimizing marketing's impact on revenues than alternative solutions.</p>
<p>BrightFunnel's machine learning powered attribution is currently in limited availability, due to high demand, with priority given to enterprise customers. </p>
<p>About BrightFunnel:<br>BrightFunnel offers Revenue Intelligence for marketers, powered by its patent-pending multi-touch attribution platform. The company believes that the key to accelerating revenue is orchestrating the right marketing and sales touches at the right point in the customer journey. That's why BrightFunnel has pioneered the Revenue Intelligence category: to make those complex decisions easy. By gaining insight into how every marketing activity influences an account, marketers can show true impact on revenue, align with sales and optimize their execution. Companies like Cloudera, Lionbridge, and <span class="xn-person">Ellie Mae</span> are using BrightFunnel to connect marketing to revenue.</p>
<p>
<span class="xn-person">Dayna Rothman</span>
<br>
<a href="mailto:dayna@brightfunnel.com" rel="nofollow" target="_blank">dayna@brightfunnel.com</a>
</p>
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/**
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*/
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height: auto !important;
max-width: 600px !important;
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*/
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<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">
<h1 class="xn-hedline">BrightFunnel Unveils Machine Learning Powered Marketing Attribution, Harnessing AI to Accelerate Revenue</h1>
<div id="enrcontainer"></div>
<h2 class="xn-hedline">Machine Learning Strengthens BrightFunnel's Revenue Intelligence Offerings, and Builds on Patent Filing for Dynamic Attribution Models</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">SAN FRANCISCO, April 24, 2017</p>
</div>
<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>
<span class="right" id="playercontainer"> </span><span class="xn-location">SAN FRANCISCO</span>, <span class="xn-chron">April 24, 2017</span> /PRNewswire/ -- <a href="http://www.brightfunnel.com/" rel="nofollow" target="_blank">BrightFunnel</a>, the pioneer in Revenue Intelligence for B2B marketers, today announced the launch of its Machine Learning Attribution Engine<sup>TM</sup>. This new product is currently available in private beta. </p>
<p>"I'm proud to announce BrightFunnel's machine learning powered attribution capabilities," said <span class="xn-person">Nadim Hossain</span>, CEO and Co-Founder. "From our original founding, we have had the vision that AI can improve the daily work lives of marketers. Over the past few years, our team has been quietly building our customer base, our proprietary data access, and our deep domain expertise in marketing workflows. Today's milestone marks a logical progression towards making our Machine Learning Attribution Engine commercially available." </p>
<p>The new offering builds on BrightFunnel's previous <a href="http://www.brightfunnel.com/marketing-attribution/dynamic-attribution-model-patent/" rel="nofollow" target="_blank">patent filing on Dynamic Attribution Models,</a> uses machine learning to better predict what marketing investments lead to revenue. By using BrightFunnel's proprietary optimization algorithms, marketers can build custom attribution models based on their own historical data, leveraging more insight than a traditional rules-based attribution model. </p>
<p>With this new evolution of BrightFunnel, the company has enhanced the power of its platform by harnessing AI. BrightFunnel's Machine Learning Attribution Engine enables B2B marketers to get greater benefit from the platform and accelerate revenue through the following:</p>
<ol type="1">
<li>
<b>Greater insight into what marketing investments lead to revenue</b>
</li>
<li>
<b>Optimal buyer journey mapping and recommendations for different segments</b>
</li>
<li>
<b>Smarter optimization of marketing budgets and program ROI </b>
</li>
</ol>
<p>BrightFunnel has multiple customers already in the beta, including Coalfire and Invoca.</p>
<p>"We're always looking for ways to be smarter about attributing marketing to revenue. At the end of the day, if we can't say what's worked in the past we can't make smart decisions about our future. Since implementing BrightFunnel, we have been able to understand our business in new ways, and we believe that the addition of machine learning capabilities to the platform will help take us to the next level as a revenue team."<br>-- <span class="xn-person">Kyle Christensen</span>, SVP of Marketing, Invoca</p>
<p>"In today's complex buyer landscape, there is an explosion of data. As a CMO, BrightFunnel solves my biggest pain point, which is getting insight from that data. The addition of machine learning capabilities makes BrightFunnel's Revenue Intelligence platform even more powerful, and we are delighted to be an early customer."<br>-- <span class="xn-person">Patrick Kehoe</span>, CMO, Coalfire Systems </p>
<p>How it Works<br>BrightFunnel collects large amounts of data from a customer's CRM, marketing automation system, website, and advertising platforms to determine marketing's impact on every closed deal. Using this rich data set, BrightFunnel's patent pending machine learning system builds custom attribution models tailored to the realities of each marketer's buyer journey. Early experiments show the machine learning algorithms to be significantly more accurate than previous less sophisticated models. This means BrightFunnel is more accurate at measuring and optimizing marketing's impact on revenues than alternative solutions.</p>
<p>BrightFunnel's machine learning powered attribution is currently in limited availability, due to high demand, with priority given to enterprise customers. </p>
<p>About BrightFunnel:<br>BrightFunnel offers Revenue Intelligence for marketers, powered by its patent-pending multi-touch attribution platform. The company believes that the key to accelerating revenue is orchestrating the right marketing and sales touches at the right point in the customer journey. That's why BrightFunnel has pioneered the Revenue Intelligence category: to make those complex decisions easy. By gaining insight into how every marketing activity influences an account, marketers can show true impact on revenue, align with sales and optimize their execution. Companies like Cloudera, Lionbridge, and <span class="xn-person">Ellie Mae</span> are using BrightFunnel to connect marketing to revenue.</p>
<p>
<span class="xn-person">Dayna Rothman</span>
<br>
<a href="mailto:dayna@brightfunnel.com" rel="nofollow" target="_blank">dayna@brightfunnel.com</a>
</p>
<p> </p>
<div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder2">
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<p>SOURCE BrightFunnel</p>
</div>
<img alt="" src="https://rt.prnewswire.com/rt.gif?NewsItemId=SF68139&Transmission_Id=201704241000PR_NEWS_USPR_____SF68139&DateId=20170424" style="border:0px; width:1px; height:1px;" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>Web Site: <a class="release-link" href="http://www.brightfunnel.com" target="_newbrowser">http://www.brightfunnel.com</a>
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