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href='http://email.prnewswire.com/wf/click?upn=z3qiKnBCpunqdJkRppsiEbSmnibeutBGHu9PCpp0b6U4Q4ZotzjXnIzJXOhYxAYU7XpyJkTld1L3kaJ7moxx-2BSXZDs83ZOCQeXzH2hNVzGFX-2FzEdYBgSuiO7VrBYWZ8g0LrNbNNHsSosHkxoFyf53Kw-2BsxIGh8W31elxxeYC73UdexxtW-2FMSRLZ-2BFi0k6eyH_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75TCy5nmMln1JbO26eD-2FFvixCFdGUHSzehvS0hKh9Q6iWsxTui6ahFEa2VeAav1d5wSG4Nfc4kMFqKs7518Niy15pk4nMd365QAW3GrCsaBg613AaDOqFpkHald3GXZ2TkHp9OTGJzGvjoGGKcsQQzJKr86elJWWckBt22lNLdcwnwrSVJ4pevEGMLVXB-2F7N-2FTfKjtGa7IYm1WBglRjc1MmGuzt4vgYlJcQ4koef2SklN-2FtBl881rkZOtRz-2Fx8JXiS3UhrcFdHnl8IUy0FNZiD6g-3D-3D'style='Margin:0;color:#00607F;font-family:Montserrat,Arial,sans-serif;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left;text-decoration:none'>View in Browser</a></small> </p> </th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table><table class="row sub-header"style="background:#00837E;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="16px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;hyphens:auto;line-height:16px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h4 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:18px;font-weight:400;hyphens:none;line-height:22px;margin:0;margin-bottom:10px;padding:0;text-align:center;text-transform:uppercase;word-break:none;word-wrap:normal">News From Mobfox</h4><h5 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:500;hyphens:none;line-height:18px;margin:0;margin-bottom:0;padding:0;text-align:center;word-break:none;word-wrap:normal">Transmitted by PR Newswire for Journalists on <span class="prevent-break" style="display:inline-block">March 20, 2018 08:00 AM EST </span></h5></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row header" style="background:#e5f2f3;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:0;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h1 style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:20px;font-weight:500;line-height:28px;margin:0;margin-bottom:0;padding:0;text-align:left;word-wrap:normal">Mobfox Introduces Audience Analytics for Better In-App Monetization</h1> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> </th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table> <table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table><p class="sub-headline" style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:500;line-height:20px;margin:0;margin-bottom:16px;padding:0;text-align:left"><strong>The new offering includes a game-changing dashboard enabling app developers to acquire lookalike users with the click of a button.</strong><p><span class="xn-location">TEL AVIV, Israel</span>, <span class="xn-chron">March 20, 2018</span> /PRNewswire/ -- Global mobile advertising platform <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj4PTXM9MCIIkmB4V0uypE4w-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75TCy5nmMln1JbO26eD-2FFvixCFdGUHSzehvS0hKh9Q6iWsxTui6ahFEa2VeAav1d5wSG4Nfc4kMFqKs7518Niy15pk4nMd365QAW3GrCsaBg613AaDOqFpkHald3GXZ2TkMBSuWYp5a4Mssjo9cxri3dmZJbJRjkzIElS3C2CO1jGVzuR5T6xrAT5XeBIKSbMIFdOsCuES2ItDybz46bZu41F-2Fvh9O39RYRwIaFRvVoSzQi5UQdluYlLZ508fIEXGHDhAToiY-2FgNAEqjbTbFUnTA-3D-3D" rel="nofollow" target="_blank">Mobfox</a> announced today its new Audience Analytics developer offering with actionable insights about publishers' app users. New features include an in-depth dashboard and optimized lookalike user acquisition capabilities.</p>
<p>The Audience Analytics dashboard draws insights from Mobfox's supply-side platform (SSP) and demand-side platform (DSP), <a href="http://email.prnewswire.com/wf/click?upn=nlqA4U1j1cDiDYQUqA5mxdYMasFz7Loq8IeMOTqGRkY-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75TCy5nmMln1JbO26eD-2FFvixCFdGUHSzehvS0hKh9Q6iWsxTui6ahFEa2VeAav1d5wSG4Nfc4kMFqKs7518Niy15pk4nMd365QAW3GrCsaBg613AaDOqFpkHald3GXZ2Tk5K6ghp1UnCk1nnT3iEpiCvNDGXMtDxhyeXxxfriqfQz1dQz4DNcSf15pzq3Fj3WcEAb4O6eBDCDQhe9KaAv-2FpNvSoSP7iIgMbdX4a9rWlQRigTJnpWs9nkpp0vrykHz0pYBi6AtAfbiKnnQfh5MKZA-3D-3D" rel="nofollow" target="_blank">myDSP</a>. The insights may be used to create value for developers and publishers selling inventory across the Mobfox platform, including Mobfox mediation, the exchange, direct deals and private marketplace. For example, publishers may share anonymized audience reports with potential and existing demand partners, thus enriching media bids and generating higher revenue.</p><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><center data-parsed="" style="min-width:510px;width:100%"><img src="http://mma.prnewswire.com/media/531049/Mobfox_Logo.jpg" alt="" align="center" class="float-center" style="-ms-interpolation-mode:bicubic;Margin:0 auto;clear:both;display:block;float:none;margin:0 auto;max-width:100%;outline:0;text-align:center;text-decoration:none;width:auto"></center></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left">
<p>Furthermore, the new dashboard identifies the developers' most lucrative anonymized audiences through deep analytics. Developers may choose to automatically advertise to lookalikes of their best performing users through myDSP in order to acquire more, high-value users.</p>
<p>"Our new offering provides a 360-degree perspective based on real insights at every step of the way," said <span class="xn-person">Gil Klein</span>, Managing Director of Mobfox. "The Audience Analytics platform leverages Mobfox's technology to bring more value to app developers and publishers, creating a place not just for optimizing their mobile assets, but for managing their user acquisition efforts as well."</p>
<p><b>About Mobfox</b></p>
<p>Mobfox is a world leading, data-driven, mobile supply-side platform (SSP) and exchange, providing app developers and publishers the most advanced tools to manage their media smarter. With over <span class="xn-money">40K</span> registered developers and publishers, Mobfox is connected to over 175 diversified and global demand sources and offers comprehensive support for all major ad formats including video, native, rich media and display. Founded in 2010, the company was acquired in 2014 by the global media company Matomy (LSE: MTMY, TASE: MTMY.TA), and today has offices in <span class="xn-location">London</span>, <span class="xn-location">New York</span>, <span class="xn-location">Tel Aviv</span>, and <span class="xn-location">Vienna</span>. For more information, see <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj4PTXM9MCIIkmB4V0uypE4w-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75TCy5nmMln1JbO26eD-2FFvixCFdGUHSzehvS0hKh9Q6iWsxTui6ahFEa2VeAav1d5wSG4Nfc4kMFqKs7518Niy15pk4nMd365QAW3GrCsaBg613AaDOqFpkHald3GXZ2Tkr9xm0zb3MAt2UqziLo9-2FKeZ-2BrEP5gvix1n9XqrysqQ3PgtIr2cFjiNBoJU1W-2B1lcNSjX2ixw-2B9xryq6lHu8kXZnW-2FowrTXDhaeVWS-2FcEtBO1JNpygqmZZMtElmtTe-2FKB78sFavZ9bOWWLPfCW2K8Gg-3D-3D" rel="nofollow" target="_blank">http://www.mobfox.com</a> and <a href="http://email.prnewswire.com/wf/click?upn=5krKsaf0WldvJf8EZtV6OIt0b6O7KkKoj2CoPcCzkZWR5zLwKM-2Fu7x98k73v91gd_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75TCy5nmMln1JbO26eD-2FFvixCFdGUHSzehvS0hKh9Q6iWsxTui6ahFEa2VeAav1d5wSG4Nfc4kMFqKs7518Niy15pk4nMd365QAW3GrCsaBg613AaDOqFpkHald3GXZ2Tkd-2FCLRVIqz745mxiaof1fHi-2FEAQAG-2F-2BlgOYKSAv7dnw0v3W00k64XYqIrBrgp1t1uG10pQZq-2Bdqo5o12hcF0eCaMnu8ngRDVTxJJuwOJK3iqefW2vKuFwiotSzUbQ1WydfW9TLHXMYYMKed3jbq1ICg-3D-3D" rel="nofollow" target="_blank">investors.matomy.com</a>.</p>
<p><b>Press Contact Information:<br></b><span class="xn-person">Justine Rosin</span> <br><a href="mailto:justine@headline.media" rel="nofollow" target="_blank">justine@headline.media</a> <br>UK: 0203-769-5656 | USA: 917-724-2176</p>
<p> </p>
<p>SOURCE Mobfox</p><p style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:400;line-height:28px;margin:0;margin-bottom:16px;padding:0;text-align:left">Web Site: <a href='http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqjwO26NXktIXY-2BYHBv3MFZbA-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75TCy5nmMln1JbO26eD-2FFvixCFdGUHSzehvS0hKh9Q6iWsxTui6ahFEa2VeAav1d5wSG4Nfc4kMFqKs7518Niy15pk4nMd365QAW3GrCsaBg613AaDOqFpkHald3GXZ2TkqfZfUejdkC4T67ChNCLud-2BKyakBjVQS0-2FzQPOfr4WY0z16Q4OcC4F6EfqTS9lbSqWmO1WKJ6-2F-2FPraOvqawlJlxHJfZXAdrHLrhBLSuJpU2DB3gKAeSf63U5gU075QLeoFn04UvfsPD2xk6MH8KN60Q-3D-3D' style='Margin:0;color:#00607F;font-family:Montserrat,Arial,sans-serif;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left;text-decoration:none'>http://www.mobfox.com</a></p><table class="spacer" 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href='http://email.prnewswire.com/wf/click?upn=z3qiKnBCpunqdJkRppsiEbSmnibeutBGHu9PCpp0b6U4Q4ZotzjXnIzJXOhYxAYU7XpyJkTld1L3kaJ7moxx-2BSXZDs83ZOCQeXzH2hNVzGFX-2FzEdYBgSuiO7VrBYWZ8g0LrNbNNHsSosHkxoFyf53Kw-2BsxIGh8W31elxxeYC73UdexxtW-2FMSRLZ-2BFi0k6eyH_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75TCy5nmMln1JbO26eD-2FFvixCFdGUHSzehvS0hKh9Q6iWsxTui6ahFEa2VeAav1d5wSG4Nfc4kMFqKs7518Niy15pk4nMd365QAW3GrCsaBg613AaDOqFpkHald3GXZ2TkHp9OTGJzGvjoGGKcsQQzJKr86elJWWckBt22lNLdcwnwrSVJ4pevEGMLVXB-2F7N-2FTfKjtGa7IYm1WBglRjc1MmGuzt4vgYlJcQ4koef2SklN-2FtBl881rkZOtRz-2Fx8JXiS3UhrcFdHnl8IUy0FNZiD6g-3D-3D'style='Margin:0;color:#00607F;font-family:Montserrat,Arial,sans-serif;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left;text-decoration:none'>View in Browser</a></small> </p> </th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table><table class="row sub-header"style="background:#00837E;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="16px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;hyphens:auto;line-height:16px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h4 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:18px;font-weight:400;hyphens:none;line-height:22px;margin:0;margin-bottom:10px;padding:0;text-align:center;text-transform:uppercase;word-break:none;word-wrap:normal">News From Mobfox</h4><h5 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:500;hyphens:none;line-height:18px;margin:0;margin-bottom:0;padding:0;text-align:center;word-break:none;word-wrap:normal">Transmitted by PR Newswire for Journalists on <span class="prevent-break" style="display:inline-block">March 20, 2018 08:00 AM EST </span></h5></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row header" style="background:#e5f2f3;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:0;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h1 style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:20px;font-weight:500;line-height:28px;margin:0;margin-bottom:0;padding:0;text-align:left;word-wrap:normal">Mobfox Introduces Audience Analytics for Better In-App Monetization</h1> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> </th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table> <table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table><p class="sub-headline" style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:500;line-height:20px;margin:0;margin-bottom:16px;padding:0;text-align:left"><strong>The new offering includes a game-changing dashboard enabling app developers to acquire lookalike users with the click of a button.</strong><p><span class="xn-location">TEL AVIV, Israel</span>, <span class="xn-chron">March 20, 2018</span> /PRNewswire/ -- Global mobile advertising platform <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj4PTXM9MCIIkmB4V0uypE4w-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75TCy5nmMln1JbO26eD-2FFvixCFdGUHSzehvS0hKh9Q6iWsxTui6ahFEa2VeAav1d5wSG4Nfc4kMFqKs7518Niy15pk4nMd365QAW3GrCsaBg613AaDOqFpkHald3GXZ2TkMBSuWYp5a4Mssjo9cxri3dmZJbJRjkzIElS3C2CO1jGVzuR5T6xrAT5XeBIKSbMIFdOsCuES2ItDybz46bZu41F-2Fvh9O39RYRwIaFRvVoSzQi5UQdluYlLZ508fIEXGHDhAToiY-2FgNAEqjbTbFUnTA-3D-3D" rel="nofollow" target="_blank">Mobfox</a> announced today its new Audience Analytics developer offering with actionable insights about publishers' app users. New features include an in-depth dashboard and optimized lookalike user acquisition capabilities.</p>
<p>The Audience Analytics dashboard draws insights from Mobfox's supply-side platform (SSP) and demand-side platform (DSP), <a href="http://email.prnewswire.com/wf/click?upn=nlqA4U1j1cDiDYQUqA5mxdYMasFz7Loq8IeMOTqGRkY-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75TCy5nmMln1JbO26eD-2FFvixCFdGUHSzehvS0hKh9Q6iWsxTui6ahFEa2VeAav1d5wSG4Nfc4kMFqKs7518Niy15pk4nMd365QAW3GrCsaBg613AaDOqFpkHald3GXZ2Tk5K6ghp1UnCk1nnT3iEpiCvNDGXMtDxhyeXxxfriqfQz1dQz4DNcSf15pzq3Fj3WcEAb4O6eBDCDQhe9KaAv-2FpNvSoSP7iIgMbdX4a9rWlQRigTJnpWs9nkpp0vrykHz0pYBi6AtAfbiKnnQfh5MKZA-3D-3D" rel="nofollow" target="_blank">myDSP</a>. The insights may be used to create value for developers and publishers selling inventory across the Mobfox platform, including Mobfox mediation, the exchange, direct deals and private marketplace. For example, publishers may share anonymized audience reports with potential and existing demand partners, thus enriching media bids and generating higher revenue.</p><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><center data-parsed="" style="min-width:510px;width:100%"><img src="http://mma.prnewswire.com/media/531049/Mobfox_Logo.jpg" alt="" align="center" class="float-center" style="-ms-interpolation-mode:bicubic;Margin:0 auto;clear:both;display:block;float:none;margin:0 auto;max-width:100%;outline:0;text-align:center;text-decoration:none;width:auto"></center></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left">
<p>Furthermore, the new dashboard identifies the developers' most lucrative anonymized audiences through deep analytics. Developers may choose to automatically advertise to lookalikes of their best performing users through myDSP in order to acquire more, high-value users.</p>
<p>"Our new offering provides a 360-degree perspective based on real insights at every step of the way," said <span class="xn-person">Gil Klein</span>, Managing Director of Mobfox. "The Audience Analytics platform leverages Mobfox's technology to bring more value to app developers and publishers, creating a place not just for optimizing their mobile assets, but for managing their user acquisition efforts as well."</p>
<p><b>About Mobfox</b></p>
<p>Mobfox is a world leading, data-driven, mobile supply-side platform (SSP) and exchange, providing app developers and publishers the most advanced tools to manage their media smarter. With over <span class="xn-money">40K</span> registered developers and publishers, Mobfox is connected to over 175 diversified and global demand sources and offers comprehensive support for all major ad formats including video, native, rich media and display. Founded in 2010, the company was acquired in 2014 by the global media company Matomy (LSE: MTMY, TASE: MTMY.TA), and today has offices in <span class="xn-location">London</span>, <span class="xn-location">New York</span>, <span class="xn-location">Tel Aviv</span>, and <span class="xn-location">Vienna</span>. For more information, see <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj4PTXM9MCIIkmB4V0uypE4w-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75TCy5nmMln1JbO26eD-2FFvixCFdGUHSzehvS0hKh9Q6iWsxTui6ahFEa2VeAav1d5wSG4Nfc4kMFqKs7518Niy15pk4nMd365QAW3GrCsaBg613AaDOqFpkHald3GXZ2Tkr9xm0zb3MAt2UqziLo9-2FKeZ-2BrEP5gvix1n9XqrysqQ3PgtIr2cFjiNBoJU1W-2B1lcNSjX2ixw-2B9xryq6lHu8kXZnW-2FowrTXDhaeVWS-2FcEtBO1JNpygqmZZMtElmtTe-2FKB78sFavZ9bOWWLPfCW2K8Gg-3D-3D" rel="nofollow" target="_blank">http://www.mobfox.com</a> and <a href="http://email.prnewswire.com/wf/click?upn=5krKsaf0WldvJf8EZtV6OIt0b6O7KkKoj2CoPcCzkZWR5zLwKM-2Fu7x98k73v91gd_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75TCy5nmMln1JbO26eD-2FFvixCFdGUHSzehvS0hKh9Q6iWsxTui6ahFEa2VeAav1d5wSG4Nfc4kMFqKs7518Niy15pk4nMd365QAW3GrCsaBg613AaDOqFpkHald3GXZ2Tkd-2FCLRVIqz745mxiaof1fHi-2FEAQAG-2F-2BlgOYKSAv7dnw0v3W00k64XYqIrBrgp1t1uG10pQZq-2Bdqo5o12hcF0eCaMnu8ngRDVTxJJuwOJK3iqefW2vKuFwiotSzUbQ1WydfW9TLHXMYYMKed3jbq1ICg-3D-3D" rel="nofollow" target="_blank">investors.matomy.com</a>.</p>
<p><b>Press Contact Information:<br></b><span class="xn-person">Justine Rosin</span> <br><a href="mailto:justine@headline.media" rel="nofollow" target="_blank">justine@headline.media</a> <br>UK: 0203-769-5656 | USA: 917-724-2176</p>
<p> </p>
<p>SOURCE Mobfox</p><p style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:400;line-height:28px;margin:0;margin-bottom:16px;padding:0;text-align:left">Web Site: <a href='http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqjwO26NXktIXY-2BYHBv3MFZbA-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75TCy5nmMln1JbO26eD-2FFvixCFdGUHSzehvS0hKh9Q6iWsxTui6ahFEa2VeAav1d5wSG4Nfc4kMFqKs7518Niy15pk4nMd365QAW3GrCsaBg613AaDOqFpkHald3GXZ2TkqfZfUejdkC4T67ChNCLud-2BKyakBjVQS0-2FzQPOfr4WY0z16Q4OcC4F6EfqTS9lbSqWmO1WKJ6-2F-2FPraOvqawlJlxHJfZXAdrHLrhBLSuJpU2DB3gKAeSf63U5gU075QLeoFn04UvfsPD2xk6MH8KN60Q-3D-3D' style='Margin:0;color:#00607F;font-family:Montserrat,Arial,sans-serif;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left;text-decoration:none'>http://www.mobfox.com</a></p><table class="spacer" 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