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sub-header"style="background:#00837E;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="16px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;hyphens:auto;line-height:16px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h4 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:18px;font-weight:400;hyphens:none;line-height:22px;margin:0;margin-bottom:10px;padding:0;text-align:center;text-transform:uppercase;word-break:none;word-wrap:normal">News From Honor</h4><h5 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:500;hyphens:none;line-height:18px;margin:0;margin-bottom:0;padding:0;text-align:center;word-break:none;word-wrap:normal">Transmitted by PR Newswire for Journalists on <span class="prevent-break" style="display:inline-block">May 15, 2018 09:00 AM EST </span></h5></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row header" style="background:#e5f2f3;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:0;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h1 style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:20px;font-weight:500;line-height:28px;margin:0;margin-bottom:0;padding:0;text-align:left;word-wrap:normal">Honor Launches the Honor 10, its Flagship Model for 2018, at £399.99, Unrivalled Smartphone AI Photography and Exquisite Aurora Glass Design</h1> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> </th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table> <table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table><p><span class="xn-location">LONDON</span>, <span class="xn-chron">May 15, 2018</span> /PRNewswire/ --<b> </b>Honor launched the Honor 10, its flagship smartphone for 2018, today in <span class="xn-location">London</span>. The launch will bring to life the concept of "Beauty in AI", and reveal two major ground-breaking and industry leading smartphone technologies to consumers.</p>
<p>The first is the advanced AI 2.0 technology, applied chiefly to the smartphone's dual-lens camera. Second is the Honor 10 CMF<sup>1</sup> design, a 3D glass back with a stunning nano-scale optical coating composed of 15 layers of shimmering color. The Honor 10 will be available at £399.99 for purchase at <a href="http://email.prnewswire.com/wf/click?upn=7VDqtAz2AW-2FeY7Xnbvsasa0PYh3tX-2BvteI0fX5HmpKnW6ixAQi8pUZqUxIHEyQ95_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75jL6ApK2Ruf0OQlphXzlTIoM-2BadrnPjIYvn0xfyhj8M-2FD-2FyIIDQsPTKKJau2r2FMmQgZeczEJRX95w0rSSzmiBxsHlk2qI9MCt36bJCJeZ2foEvQlxqsO6J-2B5eSq1-2FYKjLqo9ste2K6Esz83b7ywBEjqzP-2BiBlzZnttJvL4G3cVkrGoqvGMGxrx8V3ErAaKSxYLP2OA81ilZTYTwFrTxaBQ4-2Fp7Z9nYofN2Q1YwuIktJqv2TajhOmwhMw15XdAMKrnnSixwoIM-2Fqf0P64tQmsqw-3D-3D" rel="nofollow" target="_blank">Hihonor</a> from <span class="xn-chron">May 15</span> <span class="xn-chron">16:00 BST</span> in select markets including UK, <span class="xn-location">France</span>, <span class="xn-location">Germany</span>, <span class="xn-location">Italy</span> and <span class="xn-location">Spain</span>, with other markets<span id="spanHghlt1ddc"> to</span> follow. </p><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><center data-parsed="" style="min-width:510px;width:100%"><img src="https://mma.prnewswire.com/media/691584/Honor_10.jpg" alt="" align="center" class="float-center" style="-ms-interpolation-mode:bicubic;Margin:0 auto;clear:both;display:block;float:none;margin:0 auto;max-width:100%;outline:0;text-align:center;text-decoration:none;width:auto"></center></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left">
<p>According to <span class="xn-person">George Zhao</span>, President of Honor, before 2016, most phones came in just three colours: black, white and gold. Honor introduced Phantom Blue in 2016, Phantom Grey in 2017, and now the exquisite Aurora, a true breakthrough in smartphone design.</p>
<p>"We believe the recipe of success is simple -<span id="spanHghlt3f2a"> providing</span> consumers <span id="spanHghltbfea">with</span> a really good product! That's what we work hard for everyday at honor," said <span class="xn-person">George Zhao</span>, President of Honor. "But we don't just stop at making a good product. We want to co-create a new lifestyle with young people worldwide. We listen to them, <span id="spanHghlt9bf3">bounce</span> ideas around with them, and <span id="spanHghlt3ae3">cheer</span> for them. They are our inspiration."</p>
<p>With the innovative devices and a precise targeting strategy, Honor continues to lead the industry in its home market as the No. 1 smartphone e-brand in <span class="xn-location">China</span>, while expanding rapidly overseas. The brand has achieved 100% growth in overseas markets since its inception. In the UK, the Honor View10 was given 5-star rating by Stuff, The Guardian, T3 and Recombu. The combination of award winning products and extensive partnership in both carrier and open markets has contributed to the growth rate of 200% in the country. In <span class="xn-location">Russia</span>, it ranks top 3 for 11 consecutive months, head-to-head with Samsung and Apple. In <span class="xn-location">India</span>, it remains the fastest growing smartphone brand which puts the brand <span id="spanHghlt3eda">among</span> the top 5.</p>
<p><b><u>Key Features of the Honor 10</u></b></p>
<p><b>AI 2.0 Camera</b></p>
<p><u>24MP + 16MP rear camera</u></p>
<p>The Honor 10 24MP+16MP dual-lens AI camera was developed and supported by the NPU processor in the Kirin 970 chipset, which means it recognizes 500+ scenarios in 22 categories in real-time. It can pinpoint the outlines of various surrounding objects, like the sky, plants, people or even a waterfall, and identify their locations instantly.</p>
<p>This feature is supported by the industry-first Semantic Image Segmentation technology, which allows the Honor 10 to identify multiple objects in one single image. It is here where the Honor 10 really stands out from the crowd. These industry-first Honor 10 features apply scene-specific parameters to each photo in real-time when taking a picture, making every photo you take a professional shot with just one click.</p>
<p><u>24MP front camera</u></p>
<p>Not only is the rear camera <span id="spanHghlt8121">supported</span> by AI 2.0 technology, the Honor 10's 24MP front camera is your intelligent selfie companion. It supports 3D face recognition, optimizes facial details and detects over a hundred facial points to pixel-level accuracy.</p>
<p>The Honor 10 front camera also supports studio lighting effects with a range of lighting conditions. The advanced and precise facial recognition ensures an accurate bokeh, and captures subtle features of everyone's face, even in a 'groufie' shot.</p>
<p><b>Avant-garde design</b></p>
<p><u>Aurora glass, radiance from every angle</u></p>
<p>The process taken to achieve the Honor 10's minimalist finish wasn't simple, it was a result of the world-class industrial techniques and sophisticated engineering processes, which required the utmost precision and delicacy. The Honor 10 glass design is made with 15 layers of 3D glass on the back, and this design reveals a colorful radiance from every angle, in natural light and shade.</p>
<p><u>Chic and stylish colors designed by The Paris Aesthetics Center</u></p>
<p>Immersed in art history and the digital world, the Honor 10 brings a stunning combination of colors to consumers - the Phantom Blue and Phantom Green.<sup>2</sup> These two iconic and ground-breaking colors were created at The Paris Aesthetics Center, where the creativity and enthusiasm of Honor engineers and designers came to life.</p>
<p><u>Trendy characters all-in-one: Honor FullView and Ultrasonic Fingerprint Sensor Under the Glass</u></p>
<p>The Honor 10 embodies the industry-first front-placing ultrasonic fingerprint sensor under the glass, and a 5.84-inch FullView FHD+ screen with a 19:9 bezel-less display and 86% screen-to-body ratio.</p>
<p><b>Upgraded and Intimate Experience</b></p>
<p>The Honor 10 is powered by an independently built-in NPU processor. The 4GB RAM and 64GB/128GB ROM storage gives sufficient space to stock all your exciting moments recorded in galleries, apps and files. The Honor 10 also comes with Honor Super Charge<sup>3 </sup>5V/4.5A with the 3,400 mAh (typical value) battery, it can recharge 50% of power within 25 minutes.</p>
<p>The Honor 10 is based on the latest EMUI 8.1, which represents an overall upgrade in software function and capability, and particularly features the Easy Talk function, it reduces background noise in a windy environment when you're talking handsfree on the road, it also increases the volume of whispering for quiet conversations.</p>
<p><b>About Honor</b></p>
<p>Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, "For the Brave", the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.</p>
<p>For more information, please visit Honor online at <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj-2BtAzmJ1G9eb6HrS2z3IxBg-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75jL6ApK2Ruf0OQlphXzlTIoM-2BadrnPjIYvn0xfyhj8M-2FD-2FyIIDQsPTKKJau2r2FMmQgZeczEJRX95w0rSSzmiBxsHlk2qI9MCt36bJCJeZ2foEvQlxqsO6J-2B5eSq1-2FYKjwJST0cHCgJIBLPFkQm-2FX2F0GuAovqPG8FAwSOqa7RyrISHyrVGg0xZzW1nneMRAgyzflpDHYxTRMAt3L90hgg7C-2BY9glr0YPv5Rbhfsh8smJQL21LBspKuIGb4hhR3dZu0BwX-2FHgjrb7W-2FwUUrENUw-3D-3D" rel="nofollow" target="_blank">http://www.hihonor.com</a> or follow us on: <a href="http://email.prnewswire.com/wf/click?upn=7VDqtAz2AW-2FeY7XnbvsasQ-2FREeMBG2bqGXdCB4XzZ7AN0-2FBDrNCrI-2FrXC-2B7-2Bk7Qe_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75jL6ApK2Ruf0OQlphXzlTIoM-2BadrnPjIYvn0xfyhj8M-2FD-2FyIIDQsPTKKJau2r2FMmQgZeczEJRX95w0rSSzmiBxsHlk2qI9MCt36bJCJeZ2foEvQlxqsO6J-2B5eSq1-2FYKjDjfpmTBHBM51bJQeAqRrwMcrwnJDjuOA-2Bb82ZzyVRrjYWg67D1KpH3qBd3JlU0obGSRr42EsVxpnx-2FbIxE4VEZE9nw0IwvBguiJ9M-2F-2F6Jr5c96I8JSS2YU7FGqdunk2iMagxer-2FNU5pKadpNyH1NEg-3D-3D" rel="nofollow" target="_blank"><br>https://www.facebook.com/honorglobal/</a> <br><a href="http://email.prnewswire.com/wf/click?upn=ZrWzD7t39xxz74k8LtTHCLoeQ5lm0xVAG6H8ce8-2BJNvxyskHcA11usRk-2FS5Sit0h_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75jL6ApK2Ruf0OQlphXzlTIoM-2BadrnPjIYvn0xfyhj8M-2FD-2FyIIDQsPTKKJau2r2FMmQgZeczEJRX95w0rSSzmiBxsHlk2qI9MCt36bJCJeZ2foEvQlxqsO6J-2B5eSq1-2FYKjdv2YNntyGXyA6ybgTBYfg-2FDe6m5ypPirv6thL0pPEq8w1nkMxKTVmvYqy6qbJIdmXD5abSHMPJZeV94qwS4hssqmrv7FUaQu4IyY-2FaW63cEq3aq5UXW1H6Z3yHulhouOy-2FNTpo2YG5HXPC5xCu-2FFLw-3D-3D" rel="nofollow" target="_blank">https://twitter.com/Honorglobal</a> <br><a href="http://email.prnewswire.com/wf/click?upn=7VDqtAz2AW-2FeY7XnbvsasTK1JTD5C91Zf35RfYpWdTRgtTnhLRrAXKNkWDSRDYti_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75jL6ApK2Ruf0OQlphXzlTIoM-2BadrnPjIYvn0xfyhj8M-2FD-2FyIIDQsPTKKJau2r2FMmQgZeczEJRX95w0rSSzmiBxsHlk2qI9MCt36bJCJeZ2foEvQlxqsO6J-2B5eSq1-2FYKj3ph7S-2FegOPBjFaWiLN-2FjPCcUVJy24cRFosAO4IzDxlI-2FFs5Gi0Gbe38JysqvlLTfW8Y08dI-2BNo1C0tiy-2FCAqIpqqcEA8ecXQCi-2FGAKcbnwRpjEEZNKLRllK6-2Fj5e0F4-2FPECyrtpEkQNLUk-2FX1IVcBw-3D-3D" rel="nofollow" target="_blank">https://www.instagram.com/honorglobal/</a> <br><a href="http://email.prnewswire.com/wf/click?upn=7VDqtAz2AW-2FeY7XnbvsasaFwimSXDUc9E3NHP2f1Wdo-2B-2F06iaJd1Ehw70o2qFH4V_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75jL6ApK2Ruf0OQlphXzlTIoM-2BadrnPjIYvn0xfyhj8M-2FD-2FyIIDQsPTKKJau2r2FMmQgZeczEJRX95w0rSSzmiBxsHlk2qI9MCt36bJCJeZ2foEvQlxqsO6J-2B5eSq1-2FYKjsaDCesm2-2BIXOakMupRv-2FtqaPMC0iyEk665qJe-2Fjq3KSHHhvoHAsIffj9ORxKT2NBcrjh4NkUoLRGGC3-2Fm5aQqntbj79OijDyj04zpTj0XwbuyHxkjcyvvzplxHj1YQTnKl2f7XkIi33KjLKqJ-2F8Duw-3D-3D" rel="nofollow" target="_blank">https://www.youtube.com/honorglobal</a></p>
<p>1 Color, Manufacturing, Finish (CMF) in industrial design<br>2 It is also available in Midnight Black and Phantom Grey.<br>3 Based on the testing of Honor's laboratory. </p>
<p>SOURCE Honor</p>CONTACT: Reed Li, +852 53191730, reed.li@bm.com<p style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:400;line-height:28px;margin:0;margin-bottom:16px;padding:0;text-align:left">Web Site: <a href='http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqjz774EBg3L00NLl4uPCwsGw-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75jL6ApK2Ruf0OQlphXzlTIoM-2BadrnPjIYvn0xfyhj8M-2FD-2FyIIDQsPTKKJau2r2FMmQgZeczEJRX95w0rSSzmiBxsHlk2qI9MCt36bJCJeZ2foEvQlxqsO6J-2B5eSq1-2FYKjWehEdnATCI0gpyabBw25A5akrmpPx-2FZdS7zOR5KsPE3IbKREgvBQMiPXFW-2F2aR-2BTz-2BdWKbE9J0OUFEla-2BwZcLatz5sXOf-2FYg2k5nUyofsv7FG7whg6P89S-2BqDHUH9JLB1nEgGAJLlUMND1jhUb-2FoFQ-3D-3D' style='Margin:0;color:#00607F;font-family:Montserrat,Arial,sans-serif;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left;text-decoration:none'>http://www.hihonor.com</a></p><table class="spacer" 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sub-header"style="background:#00837E;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="16px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;hyphens:auto;line-height:16px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h4 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:18px;font-weight:400;hyphens:none;line-height:22px;margin:0;margin-bottom:10px;padding:0;text-align:center;text-transform:uppercase;word-break:none;word-wrap:normal">News From Honor</h4><h5 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:500;hyphens:none;line-height:18px;margin:0;margin-bottom:0;padding:0;text-align:center;word-break:none;word-wrap:normal">Transmitted by PR Newswire for Journalists on <span class="prevent-break" style="display:inline-block">May 15, 2018 09:00 AM EST </span></h5></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row header" style="background:#e5f2f3;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:0;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h1 style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:20px;font-weight:500;line-height:28px;margin:0;margin-bottom:0;padding:0;text-align:left;word-wrap:normal">Honor Launches the Honor 10, its Flagship Model for 2018, at £399.99, Unrivalled Smartphone AI Photography and Exquisite Aurora Glass Design</h1> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> </th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table> <table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table><p><span class="xn-location">LONDON</span>, <span class="xn-chron">May 15, 2018</span> /PRNewswire/ --<b> </b>Honor launched the Honor 10, its flagship smartphone for 2018, today in <span class="xn-location">London</span>. The launch will bring to life the concept of "Beauty in AI", and reveal two major ground-breaking and industry leading smartphone technologies to consumers.</p>
<p>The first is the advanced AI 2.0 technology, applied chiefly to the smartphone's dual-lens camera. Second is the Honor 10 CMF<sup>1</sup> design, a 3D glass back with a stunning nano-scale optical coating composed of 15 layers of shimmering color. The Honor 10 will be available at £399.99 for purchase at <a href="http://email.prnewswire.com/wf/click?upn=7VDqtAz2AW-2FeY7Xnbvsasa0PYh3tX-2BvteI0fX5HmpKnW6ixAQi8pUZqUxIHEyQ95_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75jL6ApK2Ruf0OQlphXzlTIoM-2BadrnPjIYvn0xfyhj8M-2FD-2FyIIDQsPTKKJau2r2FMmQgZeczEJRX95w0rSSzmiBxsHlk2qI9MCt36bJCJeZ2foEvQlxqsO6J-2B5eSq1-2FYKjLqo9ste2K6Esz83b7ywBEjqzP-2BiBlzZnttJvL4G3cVkrGoqvGMGxrx8V3ErAaKSxYLP2OA81ilZTYTwFrTxaBQ4-2Fp7Z9nYofN2Q1YwuIktJqv2TajhOmwhMw15XdAMKrnnSixwoIM-2Fqf0P64tQmsqw-3D-3D" rel="nofollow" target="_blank">Hihonor</a> from <span class="xn-chron">May 15</span> <span class="xn-chron">16:00 BST</span> in select markets including UK, <span class="xn-location">France</span>, <span class="xn-location">Germany</span>, <span class="xn-location">Italy</span> and <span class="xn-location">Spain</span>, with other markets<span id="spanHghlt1ddc"> to</span> follow. </p><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><center data-parsed="" style="min-width:510px;width:100%"><img src="https://mma.prnewswire.com/media/691584/Honor_10.jpg" alt="" align="center" class="float-center" style="-ms-interpolation-mode:bicubic;Margin:0 auto;clear:both;display:block;float:none;margin:0 auto;max-width:100%;outline:0;text-align:center;text-decoration:none;width:auto"></center></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left">
<p>According to <span class="xn-person">George Zhao</span>, President of Honor, before 2016, most phones came in just three colours: black, white and gold. Honor introduced Phantom Blue in 2016, Phantom Grey in 2017, and now the exquisite Aurora, a true breakthrough in smartphone design.</p>
<p>"We believe the recipe of success is simple -<span id="spanHghlt3f2a"> providing</span> consumers <span id="spanHghltbfea">with</span> a really good product! That's what we work hard for everyday at honor," said <span class="xn-person">George Zhao</span>, President of Honor. "But we don't just stop at making a good product. We want to co-create a new lifestyle with young people worldwide. We listen to them, <span id="spanHghlt9bf3">bounce</span> ideas around with them, and <span id="spanHghlt3ae3">cheer</span> for them. They are our inspiration."</p>
<p>With the innovative devices and a precise targeting strategy, Honor continues to lead the industry in its home market as the No. 1 smartphone e-brand in <span class="xn-location">China</span>, while expanding rapidly overseas. The brand has achieved 100% growth in overseas markets since its inception. In the UK, the Honor View10 was given 5-star rating by Stuff, The Guardian, T3 and Recombu. The combination of award winning products and extensive partnership in both carrier and open markets has contributed to the growth rate of 200% in the country. In <span class="xn-location">Russia</span>, it ranks top 3 for 11 consecutive months, head-to-head with Samsung and Apple. In <span class="xn-location">India</span>, it remains the fastest growing smartphone brand which puts the brand <span id="spanHghlt3eda">among</span> the top 5.</p>
<p><b><u>Key Features of the Honor 10</u></b></p>
<p><b>AI 2.0 Camera</b></p>
<p><u>24MP + 16MP rear camera</u></p>
<p>The Honor 10 24MP+16MP dual-lens AI camera was developed and supported by the NPU processor in the Kirin 970 chipset, which means it recognizes 500+ scenarios in 22 categories in real-time. It can pinpoint the outlines of various surrounding objects, like the sky, plants, people or even a waterfall, and identify their locations instantly.</p>
<p>This feature is supported by the industry-first Semantic Image Segmentation technology, which allows the Honor 10 to identify multiple objects in one single image. It is here where the Honor 10 really stands out from the crowd. These industry-first Honor 10 features apply scene-specific parameters to each photo in real-time when taking a picture, making every photo you take a professional shot with just one click.</p>
<p><u>24MP front camera</u></p>
<p>Not only is the rear camera <span id="spanHghlt8121">supported</span> by AI 2.0 technology, the Honor 10's 24MP front camera is your intelligent selfie companion. It supports 3D face recognition, optimizes facial details and detects over a hundred facial points to pixel-level accuracy.</p>
<p>The Honor 10 front camera also supports studio lighting effects with a range of lighting conditions. The advanced and precise facial recognition ensures an accurate bokeh, and captures subtle features of everyone's face, even in a 'groufie' shot.</p>
<p><b>Avant-garde design</b></p>
<p><u>Aurora glass, radiance from every angle</u></p>
<p>The process taken to achieve the Honor 10's minimalist finish wasn't simple, it was a result of the world-class industrial techniques and sophisticated engineering processes, which required the utmost precision and delicacy. The Honor 10 glass design is made with 15 layers of 3D glass on the back, and this design reveals a colorful radiance from every angle, in natural light and shade.</p>
<p><u>Chic and stylish colors designed by The Paris Aesthetics Center</u></p>
<p>Immersed in art history and the digital world, the Honor 10 brings a stunning combination of colors to consumers - the Phantom Blue and Phantom Green.<sup>2</sup> These two iconic and ground-breaking colors were created at The Paris Aesthetics Center, where the creativity and enthusiasm of Honor engineers and designers came to life.</p>
<p><u>Trendy characters all-in-one: Honor FullView and Ultrasonic Fingerprint Sensor Under the Glass</u></p>
<p>The Honor 10 embodies the industry-first front-placing ultrasonic fingerprint sensor under the glass, and a 5.84-inch FullView FHD+ screen with a 19:9 bezel-less display and 86% screen-to-body ratio.</p>
<p><b>Upgraded and Intimate Experience</b></p>
<p>The Honor 10 is powered by an independently built-in NPU processor. The 4GB RAM and 64GB/128GB ROM storage gives sufficient space to stock all your exciting moments recorded in galleries, apps and files. The Honor 10 also comes with Honor Super Charge<sup>3 </sup>5V/4.5A with the 3,400 mAh (typical value) battery, it can recharge 50% of power within 25 minutes.</p>
<p>The Honor 10 is based on the latest EMUI 8.1, which represents an overall upgrade in software function and capability, and particularly features the Easy Talk function, it reduces background noise in a windy environment when you're talking handsfree on the road, it also increases the volume of whispering for quiet conversations.</p>
<p><b>About Honor</b></p>
<p>Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, "For the Brave", the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.</p>
<p>For more information, please visit Honor online at <a href="http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqj-2BtAzmJ1G9eb6HrS2z3IxBg-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75jL6ApK2Ruf0OQlphXzlTIoM-2BadrnPjIYvn0xfyhj8M-2FD-2FyIIDQsPTKKJau2r2FMmQgZeczEJRX95w0rSSzmiBxsHlk2qI9MCt36bJCJeZ2foEvQlxqsO6J-2B5eSq1-2FYKjwJST0cHCgJIBLPFkQm-2FX2F0GuAovqPG8FAwSOqa7RyrISHyrVGg0xZzW1nneMRAgyzflpDHYxTRMAt3L90hgg7C-2BY9glr0YPv5Rbhfsh8smJQL21LBspKuIGb4hhR3dZu0BwX-2FHgjrb7W-2FwUUrENUw-3D-3D" rel="nofollow" target="_blank">http://www.hihonor.com</a> or follow us on: <a href="http://email.prnewswire.com/wf/click?upn=7VDqtAz2AW-2FeY7XnbvsasQ-2FREeMBG2bqGXdCB4XzZ7AN0-2FBDrNCrI-2FrXC-2B7-2Bk7Qe_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75jL6ApK2Ruf0OQlphXzlTIoM-2BadrnPjIYvn0xfyhj8M-2FD-2FyIIDQsPTKKJau2r2FMmQgZeczEJRX95w0rSSzmiBxsHlk2qI9MCt36bJCJeZ2foEvQlxqsO6J-2B5eSq1-2FYKjDjfpmTBHBM51bJQeAqRrwMcrwnJDjuOA-2Bb82ZzyVRrjYWg67D1KpH3qBd3JlU0obGSRr42EsVxpnx-2FbIxE4VEZE9nw0IwvBguiJ9M-2F-2F6Jr5c96I8JSS2YU7FGqdunk2iMagxer-2FNU5pKadpNyH1NEg-3D-3D" rel="nofollow" target="_blank"><br>https://www.facebook.com/honorglobal/</a> <br><a href="http://email.prnewswire.com/wf/click?upn=ZrWzD7t39xxz74k8LtTHCLoeQ5lm0xVAG6H8ce8-2BJNvxyskHcA11usRk-2FS5Sit0h_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75jL6ApK2Ruf0OQlphXzlTIoM-2BadrnPjIYvn0xfyhj8M-2FD-2FyIIDQsPTKKJau2r2FMmQgZeczEJRX95w0rSSzmiBxsHlk2qI9MCt36bJCJeZ2foEvQlxqsO6J-2B5eSq1-2FYKjdv2YNntyGXyA6ybgTBYfg-2FDe6m5ypPirv6thL0pPEq8w1nkMxKTVmvYqy6qbJIdmXD5abSHMPJZeV94qwS4hssqmrv7FUaQu4IyY-2FaW63cEq3aq5UXW1H6Z3yHulhouOy-2FNTpo2YG5HXPC5xCu-2FFLw-3D-3D" rel="nofollow" target="_blank">https://twitter.com/Honorglobal</a> <br><a href="http://email.prnewswire.com/wf/click?upn=7VDqtAz2AW-2FeY7XnbvsasTK1JTD5C91Zf35RfYpWdTRgtTnhLRrAXKNkWDSRDYti_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75jL6ApK2Ruf0OQlphXzlTIoM-2BadrnPjIYvn0xfyhj8M-2FD-2FyIIDQsPTKKJau2r2FMmQgZeczEJRX95w0rSSzmiBxsHlk2qI9MCt36bJCJeZ2foEvQlxqsO6J-2B5eSq1-2FYKj3ph7S-2FegOPBjFaWiLN-2FjPCcUVJy24cRFosAO4IzDxlI-2FFs5Gi0Gbe38JysqvlLTfW8Y08dI-2BNo1C0tiy-2FCAqIpqqcEA8ecXQCi-2FGAKcbnwRpjEEZNKLRllK6-2Fj5e0F4-2FPECyrtpEkQNLUk-2FX1IVcBw-3D-3D" rel="nofollow" target="_blank">https://www.instagram.com/honorglobal/</a> <br><a href="http://email.prnewswire.com/wf/click?upn=7VDqtAz2AW-2FeY7XnbvsasaFwimSXDUc9E3NHP2f1Wdo-2B-2F06iaJd1Ehw70o2qFH4V_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75jL6ApK2Ruf0OQlphXzlTIoM-2BadrnPjIYvn0xfyhj8M-2FD-2FyIIDQsPTKKJau2r2FMmQgZeczEJRX95w0rSSzmiBxsHlk2qI9MCt36bJCJeZ2foEvQlxqsO6J-2B5eSq1-2FYKjsaDCesm2-2BIXOakMupRv-2FtqaPMC0iyEk665qJe-2Fjq3KSHHhvoHAsIffj9ORxKT2NBcrjh4NkUoLRGGC3-2Fm5aQqntbj79OijDyj04zpTj0XwbuyHxkjcyvvzplxHj1YQTnKl2f7XkIi33KjLKqJ-2F8Duw-3D-3D" rel="nofollow" target="_blank">https://www.youtube.com/honorglobal</a></p>
<p>1 Color, Manufacturing, Finish (CMF) in industrial design<br>2 It is also available in Midnight Black and Phantom Grey.<br>3 Based on the testing of Honor's laboratory. </p>
<p>SOURCE Honor</p>CONTACT: Reed Li, +852 53191730, reed.li@bm.com<p style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:400;line-height:28px;margin:0;margin-bottom:16px;padding:0;text-align:left">Web Site: <a href='http://email.prnewswire.com/wf/click?upn=TwIh0OIjG8BOSB67uKqqjz774EBg3L00NLl4uPCwsGw-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75jL6ApK2Ruf0OQlphXzlTIoM-2BadrnPjIYvn0xfyhj8M-2FD-2FyIIDQsPTKKJau2r2FMmQgZeczEJRX95w0rSSzmiBxsHlk2qI9MCt36bJCJeZ2foEvQlxqsO6J-2B5eSq1-2FYKjWehEdnATCI0gpyabBw25A5akrmpPx-2FZdS7zOR5KsPE3IbKREgvBQMiPXFW-2F2aR-2BTz-2BdWKbE9J0OUFEla-2BwZcLatz5sXOf-2FYg2k5nUyofsv7FG7whg6P89S-2BqDHUH9JLB1nEgGAJLlUMND1jhUb-2FoFQ-3D-3D' style='Margin:0;color:#00607F;font-family:Montserrat,Arial,sans-serif;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left;text-decoration:none'>http://www.hihonor.com</a></p><table class="spacer" 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