LongTail Video Releases the JW Player for HTML5

LongTail Video Releases the JW Player for HTML5

The World's Most Popular Open Source Video Player Now Plays Video on the iPad and iPhone

NEW YORK, May 12 -- LongTail Video (http://www.longtailvideo.com), the leading provider of affordable, self-serve online video solutions for web publishers, today announced the beta release of the JW Player for HTML5.  With this release, the millions of web sites that currently use the JW Player will be able to play video to all devices including the iPhone and the iPad.

"HTML5 video is quickly emerging as a competing standard to Flash for video playback, particularly on mobile and tablet devices," said Dave Otten, co-founder and CEO of LongTail Video, "We think it is very important to extend the JW Player so that our million-plus customers can deliver video across all platforms.  The HTML5 video player now joins our popular Flash and Silverlight offerings within the JW Player product family."

Built using the jQuery framework, the JW Player for HTML5 includes the following features:

  --  Seamless fallback to the JW Player for Flash.  Reverts back to the
      Flash version of the JW Player in cases where an end-user is watching
      a video from a non-HTML5 compliant browser, such as IE 6, 7 or 8.

  --  Full PNG skinning support.  Enables users to easily customize the look
      of their player by adding any of the player skins currently available
      for download from LongTail's AddOns library.

  --  Robust JavaScript API, fully compatible with JW Player for Flash.
      Makes the JW Player for HTML5 plugin extensible, allowing developers
      to create plugins on top of the player to enhance its core
      functionality.

"By including player fallback functionality and PNG skinning support, the JW Player for HTML5 is a big improvement over other offerings in the market" said Jeroen Wijering, the creator of the JW Player.  "We are very excited about this release and look forward to working with our developer community to build out new features, including playlist support, ad integration and analytics."

Today's release of JW Player for HTML5 follows LongTail Video's recent announcement that it had acquired Bits on the Run, a leading self-serve online video platform. Bits on the Run will be integrated with LongTail's existing products, which include the JW Player, AddOns, a library of plugins and skins to customize the JW Player and the AdSolution, a self-serve video ad serving system.

LongTail Video is headquartered in New York City with an office in Eindhoven, the Netherlands. For more information, see http://www.longtailvideo.com.

Source: LongTail Video
   

CONTACT:  Sylvia Paull, whoisylvia@aol.com, +1-510-388-8932

Web Site:  http://www.longtailvideo.com/