You already come up with slogans? I have some good ones!
(The banner slogan)
"Ase labs: the E is silent"
"Ase labs: voted the #1 tech site on the internet by the state of Florida!"
"Aselabs: it's a hell of a lot better than your forum!"
"Aselabs: because Tom only wants to be your friend so he can mooch money from you later."
"Aselabs: why the hell would you go anywhere else?"
"I had to deal with the morons on aselabs and all I got was this stupid t-shirt"
This makes me fondly remember the ASE Hat contest of all those years ago. This idea is awesome with a capital A
Michael: Jodie, how's my schedule look for today? Jodie: You've got a conference and dinner party at the Japanese Embassy regarding wildlife protection. Michael: Oh, yeah...sorry, but I'll have to cancel that. I'm heading out to save America!