A smart move by WB. Pricing the DRMed digital download that NO ONE will buy enables them to say that they are offering movie downloads and that piracy is still hurting them. Content cartels WON'T LEARN.
The movies SUCK!
2014 is going to be a good year. More content, more streamlining. Be a part of history!
They might have a chance if it were cheaper... but they are selling the DRM'd files to DVD prices; DVDs still have DRM, but easily breakable, so no illegal file sharing user would dream of getting those files...