News

Lomark Officially Releases DSP+ Platform, Overturning Traditional Marketing Modes

SHENZHEN, China, Aug. 24, 2015 /PRNewswire/ -- Lomark, one of China's leading mobile demand-side platform (DSP) enterprises, has officially released DSP+, overturning the service mode of existing DSP platforms. The DSP+ platform builds an integrated marketing service mode which is advertiser-centric and integrates 'local advertising service + DSP + DMP.' It is the first service-oriented mobile DSP in China.

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Currently, China's mobile advertising industry is still growing rapidly, and the mobile advertising market is experiencing fierce competition. Studies have shown that China's programmatic buying market has consistently maintained a growth rate of over 120% since 2012, and will enter an outbreak period in the next three years.

Although the development of mobile advertising is promising, programmatic buying still faces many challenges. For example, in a disorderly environment of brand communication, how can a quality communication environment be ensured? How can the precise reach of a target user group be realized? And how will it be possible to break through the technical bottleneck and improve ROI effectively?

In order to solve these three problems, the new DSP+ platform released by Lomark fully upgrades the mobile DSP product mode, which changes the value of product-centric to customer-centric, and breaks the limitation of product functions, so as to provide strong support for the full-blown outbreak of the programmatic buying of the mobile market.

The construction of Lomark's DSP+ platform adheres to the user-centered principle, and starts from the perspective of advertisers in platform construction, technology research and development, function setting, visual optimization and even the tone and style of the interface. The platform supports the "dual channel" mode of RTB+PPB programmatic buying, and strives to present an integrated service platform which is simple, flexible and can bring about efficient communication value for advertisers, as well as avoid the waste of resources resulting from complex media buying.

Lomark's DSP+ platform focuses on the mobile DSP and is equipped with function modules such as local data analysis, creative design, effect evaluation and customer management. It combines with the local service mode to provide advertisers with a different concept for a one-stop mobile marketing service. 

The release of Lomark's DSP+ platform strives to realize a leap-forward in development, and seeks for a good opportunity to expand to overseas markets on the base of working on the local programming.

Photo - http://photos.prnewswire.com/prnh/20150820/259879

SOURCE  Lomark

Photo:http://photos.prnewswire.com/prnh/20150820/259879
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Lomark

CONTACT: Yuan Lin, +86 135 3020 8316, yuanlin@donson.com.cn

Microchip Doubles Flash Memory and Adds New Security Options in Latest Family of eXtreme Low Power PIC® Microcontrollers

PIC24F "GB4" MCUs Protect Embedded Data in Broad Range of Low-Power Applications

CHANDLER, Ariz., Aug. 24, 2015 /PRNewswire/ -- Microchip Technology Inc. (NASDAQ: MCHP), a leading provider of microcontroller, mixed-signal, analog and Flash-IP solutions, today announced the expansion of its eXtreme Low Power (XLP) PIC(®) microcontroller (MCU) portfolio. Features of the new PIC24F "GB4" family include an integrated hardware crypto engine with both OTP and Key RAM options for secure key storage, up to 256 KB of Flash memory and a direct drive for segmented LCD displays, in 64-, 100- or 121-pin packages. Dual-partition Flash with Live Update capability allows the devices to hold two independent software applications, and permits the simultaneous programming of one partition while executing application code from the other. These advanced features make the PIC24F "GB4" family ideal for designers of industrial, computer, medical/fitness and portable applications that require secure data transfer and storage, and a long battery life.

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To learn more about Microchip's PIC24F "GB4" family of MCUs, visit http://www.microchip.com/PIC24FJ256GB410-082415a.

"Securing your data is one of the key challenges in today's Internet of Things world," said Joe Thomsen, vice president of Microchip's MCU16 Division. "The combination of our XLP technology and encryption capabilities enables this new PIC24 'GB4' family to increase the integrity of embedded data for a broad range of applications, without sacrificing power consumption."

To protect embedded data, several Microchip Core Independent Peripherals (CIPs) that run without the CPU are integrated into the PIC24F "GB4" family. The fully featured hardware crypto engine, which includes support for the AES, DES and 3DES standards, reduces software overhead, lowers power consumption and enables faster throughput. A Random Number Generator is used for generating random keys for data encryption, decryption and authentication, enabling a higher level of security. For additional protection, this family offers the flexibility of choosing from two crypto-key storage options: One-Time-Programmable (OTP) to prevent overwriting keys, or Key RAM that erases keys if power is lost. To allow the application's Real-Time Clock to continue running when primary power is removed, a VBAT pin can be used to supply back-up power.

Reducing system components, a segmented LCD display driver provides the ability to directly drive up to 512 segments, enabling more informative and flexible displays that include descriptive icons and scrolling.

Development Support

The PIC24F "GB4" family is supported by Microchip's standard suite of world-class development tools, including the PIC24FJ256GB410 Plug-In Module (part # MA240038, $25.00) for the Explorer 16 Development Board (part # DM240001, $129.99).

Pricing & Availability

Product variants are available with USB (PIC24FJXXXGB4XX) and without USB (PIC24FJXXXGA4XX), and the following family table shows all options: http://www.microchip.com/Table-082415a. These latest PIC24F MCUs are available for immediate sampling and production volumes are available within typical lead times. Pricing starts at $1.80 each, in high volumes. For additional information, contact any Microchip sales representative or authorized worldwide distributor, or visit Microchip's Web site at http://www.microchip.com/PIC24FJ256GB410-082415a. To purchase products mentioned in this press release, go to microchipDIRECT or contact one of Microchip's authorized distribution partners.

Resources

High-res Images Available Through Flickr or Editorial Contact (feel free to publish):

    --  Chip Graphic: http://www.microchip.com/Graphic-082415a
    --  Block Diagram: http://www.microchip.com/Diagram-082415a
Follow Microchip

    --  RSS Feed for Microchip Product News:
        http://www.microchip.com/RSS-082415a
    --  Twitter: http://www.microchip.com/Twitter-082415a
    --  Facebook: http://www.microchip.com/Facebook-082415a
    --  YouTube: http://www.microchip.com/YouTube-082415a
About Microchip Technology

Microchip Technology Inc. (NASDAQ: MCHP) is a leading provider of microcontroller, mixed-signal, analog and Flash-IP solutions, providing low-risk product development, lower total system cost and faster time to market for thousands of diverse customer applications worldwide. Headquartered in Chandler, Arizona, Microchip offers outstanding technical support along with dependable delivery and quality. For more information, visit the Microchip website at http://www.microchip.com/Homepage-082415a.

Note: The Microchip name and logo, and PIC are registered trademarks of Microchip Technology Incorporated in the U.S.A. and other countries. All other trademarks mentioned herein are the property of their respective companies.

Tags / Keywords: Embedded Security, Encryption MCU, Crypto Engine, eXtreme Low Power, XLP, MCU, Low Power MCU, Secure Key Storage, Data Security, One Time Programmable, OTP, Dual Partition Flash, Live Update, Key RAM, Core Independent Peripheral, CIP

    Editorial Contact:        Reader Inquiries:

    Eric Lawson               1-888-624-7435

    480-792-7182              http://www.microchip.com/PIC24FJ256GB410-082415a

    eric.lawson@microchip.com
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SOURCE  Microchip Technology Inc.

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Photo:http://photos.prnewswire.com/prnh/20141115/158835LOGO
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Microchip Technology Inc.

Web Site: http://www.microchip.com

Gimmie Introduces New Loyalty Rewards Technology to Help Sustain Engagement, Interactivity

SPH Magazines's HardwareZone and Samsung increase engagement & responsiveness in one-month promotion campaign

SINGAPORE, Aug. 24, 2015 /PRNewswire/ -- Gamification and loyalty technology solutions provider Gimmie has introduced a revolutionary platform that has helped HardwareZone, a SPH Magazines Private (SPHMag) Limited-owned forum for computing, enhance its audience engagement and sustained its participant interactivity during a one-month promotion contest featuring Samsung Asia Pte Limited.

These capabilities are the first of its kind in the industry and are a boon for media companies wanting to extend their repertoire of innovative promotional features to their clients, particularly those who would like to see more engagement and interactivity offered.

With Gimmie's solution in place, the HardwareZone contest participants were not only paying attention to developments about the contest but were also logging in daily to participate interactively on the forum thereby making the entire contest fun and engaging.

"Through use of our innovative technology, the HardwareZone gamified contest featuring Samsung was able to sustain interest throughout the promotional campaign in such a way as to garner over 69,000 page views and 6,225 unique posts in only a month," says Liyana Sulaiman, Managing Director of Gimmie.

Contest details

The South Korean consumer electronics giant organised a promotional campaign on HardwareZone aimed at boosting its fan engagement between July 27 and August 27, 2015, in conjunction with the launch of Samsung's new solid-state storage device (SSD).

A series of pictures -- a new one each week -- were shown throughout the contest period to which participants were to guess what features the new Samsung SSD T1 had. For every right guess, participants racked up points, which upon reaching a certain threshold, can be used to redeem the top prize -- a brand new 1 terabyte (TB) Samsung SSD T1 worth S$899. Secondary prizes await those who don't get enough points.

Participants are also given extra chances to earn points if they are able to guess certain mystery words, which were refreshed weekly, every time a new picture is introduced. This way, participants came back to HardwareZone daily and the contest was able to elicit consistent engagement rate as the higher the interaction by the participants, the higher the chances of them winning.

Besides being able to obtain over 6,225 unique posts from users, campaign participants on the HardwareZone forum were very active, discussing a variety of topics on different forum threads involving the campaign. The forum was so active that it was able to generate a total of 438 unique actions on average daily so far, which translates to 3 types of unique actions -- namely posting, keywords and voting -- a day by participants.

What this means in practice is that Samsung gets more visibility with fans and is able to create user advocates who can speak honestly about the value of the products promoted, while increasing the amount of online information about their products from real users. As a client too, Samsung received reports covering all of the campaign details including listing of users and engagement so that they can track the campaign's progress.

A sense of achievement is fostered among participants, as expressed by their responses on the forum, with some stating that they felt empowered because they have not relied on pure luck to win but was able to increase their chances by logging in daily and commenting on the forum. Some also felt that they gained new knowledge by participating in the forum.

Meanwhile, SPH Magazines (SPHMag) also benefits as they are now able to attract new advertisers and content partners to their vast stable of publications and give them the advantage other media companies aren't able to.

"As a leading publisher in Asia, SPH Magazines is constantly offering new and innovative features to our partners to design exciting campaigns for their customers. Through our collaboration with Gimmie and the new innovative offerings, our clients will be able to develop real-time and sustained engagement in their campaigns. We are looking forward to more clients using our products to engage with their fans," says Ivan Chew, Senior Operations Manager for New Media of SPH Magazines.

Other benefits

Besides increased and sustained engagement, another plus point for media companies such as SPHMag is that is they can easily package and resell different campaigns to different advertising partners.

With Gimmie's adaptable and highly customisable APIs (application programming interface) and plugins, clients can now easily engineer different campaigns based on different criteria without having to worry about being locked in or strapped with the inability to alter parameters of their campaign. Put simply, the same-type campaigns or something entirely different can easily be adapted and managed online by clients.

"This fundamentally revolutionises how promotional campaigns are done as large media companies and brands, such as SPH Magazines, can package and resell these capabilities to different advertisers easily," concludes Liyana.

About Gimmie

Gimmie is a global gamification and loyalty technology solutions provider based in Singapore. We help our enterprise and agency clients overcome technology limitations to grow their businesses by enabling them to create fun, innovative loyalty programs that add value. We provide gamification consulting, campaign management software, as well as developer tools such as APIs and SDKs for integrating with any web-based application.

Clients include SingTel, SMART, SPHMag, National Bookstore Philippines and Tiger Beer among others. For more info, visit http://www.gimmie.io.

SOURCE  Gimmie

Gimmie

CONTACT: Liyana Sulaiman, Managing Director, Email: liyana@gimmie.io, Mobile: +65 97908849

Web Site: http://www.gimmie.io

Clash of Kings Update Gives Gamers Free Anniversary Gifts

NEW YORK, Aug. 20, 2015 /PRNewswire/ -- Clash of Kings is celebrating its one-year anniversary with a neat update that just went live, offering free celebration gifts for a whole week. Attracting fans worldwide, Clash of Kings has proved to be quite popular since its debut a year ago, with the number of users increasing on a daily basis to over 64 million worldwide.

Clash of Kings is one of the most popular mobile games in 2015, with millions of downloads and players across Android and iOS, and this week the game turns one year old. The game keeps getting better and better as the developers are continuously updating Clash of Kings with more features, additional options, new attack strategies and new troops and buildings, and now to keep the excitement going everyone can receive free celebration gifts for an entire week.

ELEX recently did some maintenance on the game to ensure that users can enjoy a smooth experience. Moreover, a new update involving anniversary gifts will make things more interesting. Here is what is available in the Clash of Kings update anniversary celebration:

    --  Increased resource gathering speed by 50% in the Kingdom Map
    --  Increased the capacity of resource points by 50% in the World Map
    --  Increased the Lord experience earned after defeating monsters by 300%
    --  Added Fireworks items in the Shop for purchase, but you can also get
        free Fireworks in the Wishing Well by defeating monsters
    --  Added drift bottles in the Fountain
    --  Added Anniversary Medals
To celebrate Clash of Kings turning one, the update, which was announced early on Tuesday, August 11, allows users to get free celebration resources if they're willing to update to the latest version. In order to accumulate as many resources as possible, it is recommended that players sign-in often and clear their collectors.

In addition, early this month, ELEX released a massive update of Clash of Kings called the "Cross-Kingdom Wars update," that introduced new Ancient Battlefield event, a new Grand Alliance event, and a massive overhaul to the competitive players.

The announcement further touts that Clash of Kings has been widely successful, becoming the No. 3 mobile strategy game and strengthening the way mobile gamers enjoy. The game is now 10 times bigger in terms of both functions and players in comparison with last year, and it is available for free on Google Play here and on Apple's App Store here.

Contact:

Hyde Hao

Phone Number: +86-10-8280-0116

Email: haoxiuwu@elex-tech.com

SOURCE  Elex-tech

Elex-tech

Sensoro-powered iBeacon Service Applied in 99 Ranch Market Strategy

SEATTLE, Aug. 20, 2015 /PRNewswire/ -- The leading iBeacon service provider Sensoro today announced that the "WeChat App - Shake Shake Game," which is powered by the company, has been launched in 99 Ranch Market stores in Washington state since August 14.

As the largest Chinese American supermarket chains in the U.S, 99 Ranch Market plays an irreplaceable role in ethnic Chinese American's life. Though established in 1984, the supermarket is not stuck by traditional marketing thinking, but is devoted to applying new marketing strategy.

From August 14 to 27, 99 Ranch Market in Washington State has prepared considerable digital market coupons and gifts for consumers by launching the "WeChat App -- Shake Shake Game," which is powered by Sensoro. It is the first Beacon-based digital marketing case with WeChat in North America and has successfully helped increase customer flow and enhanced the shopping experience.

What is iBeacon?

iBeacon is protocol standard proposed by Apple which is the technique used to provide location information with Beacon hardware. Wechat, a Chinese social smartphone app, has 600 million users and is available on almost all smartphones in China, while Wechat's "shake" feature is regarded as one of the most competitive digital marketing tools for iBeacon technology applied in real scenarios.

Sensoro's Yunzi beacon is the most widely used beacon sensor to support the WeChat interface. Yunzi products have been sent to 46 countries and deployed in more than 5,790 retail stores.

After evaluating the market, 99 Ranch Market decided to try the "Shake" mode of marketing strategy with the support of Yunzi sensor.

New marketing strategy enhances customer flow effectively

The event lasts from August 14 to 27 in all 99 Ranch Market stores in Washington State, and the number of participants reached more than 1,700 on the first day. The result is not a surprise with such innovative and eye-catching marketing strategy. WeChat's "shake" feature has changed the business models and how cosumers behave while increasing the conversion rate.

Customers can follow the steps below to join the activity:

    --  Firstly, download and open the WeChat smartphone app and turn on the
        Bluetooth function. Within the WeChat app, choose the "Discover" tab and
        tap the "Shake" button.
    --  Secondly, wait until the word "Nearby" appears on the screen.
    --  Thirdly, this is the most fun and important step -- shake the phone
        until the in-game audio stops, and a small rectangular "99 Ranch Market"
        link is shown on the lower portion of the screen. By clicking the pop-up
        window that 99 Ranch Market sent to the phone, customers will be able to
        know whether they have won the prize or not. The more they shake, the
        greater the chance of winning a prize.
WeChat's "shake" feature has been widely used in China which means beacon notifications are not "pushed" to a user's smartphone. When WeChat is launched and a customer is within range of a beacon, a proximity icon will appear on his or her screen. If the user then shakes the smartphone, the coupon will be delivered, eliminating the potential negative experience of having beacon notifications automatically sent to the customer's smartphone.

The operation of the activity is easy, and customers are allowed to participate in any location inside the supermarket, which greatly enhances the enthusiasm of the customer to participate. In addition, different with the traditional raffle, there is no limitation for shaking frequency. The more customers shake, the more opportunity they could win the coupons.

The activity once again confirms the success of the new marketing strategy. One customer who participated in the activity said, "What attracts me most is the novelty of the activity, and it is great to have a chance to get coupons by shaking a smartphone. It's worth taking the time to shake the phone."

Several Chinese restaurants have deployed Yunzi as well, looking to conduct activities with Yunzi based on iBeacon technology. As for what changes will iBeacon bring next for Chinese Americans, we'll have to wait and see.

For more information contact Jessie at Jessie@sensoro.com or Mina at mina@sensoro.com.

SOURCE  Beijing Sensoro Technology Co.,Ltd.

Beijing Sensoro Technology Co.,Ltd.

CONTACT: Jessie and Mina, +86-186-1178-8911.

Phononic's solid-state CPU Cooler provides big cooling performance in a small package

The Phononic HEX 1.0 CPU Cooler with SilverCore(TM) technology delivers the ultimate in device cooling, performance and system versatility to meet the demands of high-performance computing

DURHAM, N.C., Aug. 20, 2015 /PRNewswire/ -- Phononic, the company revolutionizing cooling and heating with SilverCore(TM) solid-state technology, introduces a new and innovative, high-performance solid-state CPU Cooler. The Phononic model HEX 1.0 is the first in a series of CPU coolers and is now available for pre-order via the company's Indiegogo campaign.

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Unlike traditional heatsink/fan CPU coolers that continue to grow in size, the HEX 1.0 is built to meet today's high-performance computing needs in a much smaller form factor, which allows consumers to utilize enclosures ranging from mini-ITX to full size EATX towers. The Phononic CPU Cooler comes equipped with a dedicated control board that provides Variable Assist Cooling (VAC). Users can maximize thermal performance while minimizing the power and fan noise associated with increasing CPU load conditions. VAC combines a state-of-the-art Phononic heat pump with electronic control hardware and firmware that allows the CPU Cooler to respond to the changing load and ambient conditions.

Using highly reliable solid-state technology, the HEX 1.0 CPU Cooler meets or exceeds the thermal performance of closed-loop water coolers but without the concerns associated with water in the system.

"Our HEX 1.0 CPU Cooler packs more cooling performance for a given size than any other CPU cooler on the market," explained Ted Donnelly, director of Phononic's IT Cooling business. "With the addition of our Variable Assist Cooling (VAC), users can maximize the performance of their system, while at the same time managing the fan noise associated with higher load conditions."

The Phononic CPU Cooler technical specs include:

    --  Fan heatsink with integrated Phononic solid-state heat pump
    --  Integrated 80mm fan with fully enclosed blades
    --  Compatible with the latest high-performance Intel processors
    --  Tested to TDP levels greater than 175 W
    --  Dimensions: 4.3" x 3.5" x 3.5" (H x W x D)
"At the heart of every computer is a CPU whose performance is dictated by the chip design, the clock speed and processor cache. As users push the limits of their high-performance systems, they create thermal loads that require a reliable CPU cooling solution to deliver the necessary performance," said Michael Bruno, vice president and general manager of Phononic's Electronics Cooling business. "With the innovative use of our proprietary SilverCore solid-state technology, we're disrupting the high-performance CPU cooling market by offering a solution that will not only meet performance needs but provide an option for safer, smaller, more durable processor cooling."

The Phononic CPU Cooler is available for pre-order from Indiegogo with special perks for early adopters, including an opportunity to participate as an extension of the Phononic engineering development team, a chance to win a trip to Phononic's headquarters to participate in the final product launch, discounted prices and more. Check out all pre-order options on https://www.indiegogo.com/projects/phononic-cpu-cooler-for-high-performance-computing#/story or http://www.phononic.com/CPUCooler.

The Phononic CPU Cooler will be available for delivery in November 2015.

About Phononic
Phononic is revolutionizing cooling and heating with solid state thermal management solutions. Headquartered in the heart of North Carolina's Research Triangle Park, the company provides solid state semiconductor technology that can be applied to everything from refrigeration to fiber optics, removing the barriers of traditional approaches and ushering in a new era of cooling and heating. The result is a solution to this age-old challenge that is distributed, convenient, sustainable and connected. For more information visit http://www.phononic.com or follow us on Twitter @PhononicRTP.

https://photos.prnewswire.com/prnvar/20150814/259758

Photo - http://photos.prnewswire.com/prnh/20150814/259757

Photo - http://photos.prnewswire.com/prnh/20150814/259758

SOURCE  Phononic

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Phononic

CONTACT: Katie McSorley, Havas Worldwide PR, 1-724-413-6565, katie.mcsorley@havasww.com; or Jeff Jones, Havas Worldwide PR, 1-412-736-0344, jeff.jones@havasww.com

Web Site: http://www.phononic.com

New Video Putting Game Simulates Real Golf Courses

Unlike other golf games, players use a real putter and real balls

SAN DIEGO, Aug. 20, 2015 /PRNewswire/ -- Here's a video putting game for the home or office that simulates real golf courses and even miniature golf courses. Unlike other video games, you putt with a real ball and putter, and you have to account for breaks in the trajectory.

Photo - http://photos.prnewswire.com/prnh/20150819/259649

Photo - http://photos.prnewswire.com/prnh/20150819/259650

It's called the Stracka Putt Game and is the brainchild of San Diego's Jim Stracka. The game is set up on a special mat with infrared sensors that calculate the path of your putt and display it on your TV or Smartphone. A free app, available from the Apple or Google Play store, tells you where to hit the ball and how hard.

"This technology is great for the 'gaming' millennials and their children," says Stracka, the CEO of StrackaLine (http://www.strackaline.com). "This is a simple way to play golf in the confines of your own home or office."

With Stracka Putt, you can play on many famous courses, including those currently used on the PGA Tour.

"We use 3D modeling lasers to scan the surface of putting greens from golf courses all around the world," explains Stracka. "The app and books we create allow golfers to see all the slopes and breaks of the green, and see the exact line for their putts."

The Stracka Putt package includes a black box with sensors and power cord, a putter, three golf balls and a special putting mat.

Players can practice, compete on the Internet against other people or compete for cash and prizes in on-line tournaments hosted by StrackaLine. It's fun for golfers and non-golfers of any age, and is an activity the whole family can enjoy.

Stracka needs $50,000 to finish development of the game and start production. The goal is to begin shipping Stracka Putt by the end of 2015. In order to generate this start-up capital, he has launched a Kickstarter campaign, which can be viewed at http://www.kickstarter.com/projects/stracka/home-putting-simulator-for-golfers.

The Kickstarter page includes a demonstration video.

Donations of any amount are welcome. For $20, backers have a choice of a StrackaLine cap or a one-year membership to the StrackaLine App. For $150, you can get the Stracka Putt game itself. That's a $300 value.

For additional information, visit http://www.kickstarter.com/projects/stracka/home-putting-simulator-for-golfers; the StrackaLine website, http://www.strackaline.com; or the StrackaLine Facebook page, http://www.facebook.com/Strackaline.

Stracka can be reached directly by Email.

Media contact: 
Ben Malamitsas 
760-230-5585

SOURCE  StrackaLine

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StrackaLine

Web Site: http://www.strackaline.com

InnoTab® MAX Gives Kids an Edge in Learning as They Head Back to School

Award-Winning Tablet Offers Best of Both Learning Worlds, Combining VTech®'s Extensive Expert-Supported Library with Android(TM) Learning Content

CHICAGO, Aug. 20, 2015 /PRNewswire/ -- As kids head back to school and the focus naturally shifts from summer fun to education, parents are looking for ways to help their children succeed and give them a learning advantage. VTech(®), a pioneer in children's learning tablets, offers a powerful and versatile 7" tablet that can supplement children's learning - its award-winning InnoTab® MAX. Built to grow with a child for years of learning fun, InnoTab MAX uniquely combines VTech's expert-supported library of cartridges, software and apps with carefully selected educational Android(TM)(1) apps, offering the best of both learning worlds and the widest variety of curricula to provide a superior children's tablet.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7465354-vtech-innotab-max-children-s-tablet/

https://photos.prnewswire.com/prnvar/20150820/259865

"InnoTab MAX exceeds the expectations parents have when selecting a learning tablet for their child," said William To, President, VTech Electronics North America. "Our research shows that parents look for a tablet that is durable and can meet their child's needs for several years, as well as offer a variety of educational software and apps at the best value, and InnoTab MAX delivers all these features and more."

Because VTech knows parents also value educational content to complement classroom learning, consumers will receive a free educational bundle containing 8 apps, along with one free Toca Boca app, after they register their tablet on the Learning Lodge(®) app store. Parents can choose a bundle that focuses on a single subject area such as Language Arts or choose a bundle that covers a variety of skills appropriate for their child's grade level. Consumers also have access to more than 850 educator-supported VTech and Android apps, including hand-picked Android learning games and age-appropriate learning software and content through the Learning Lodge. The apps, featuring a well-rounded curriculum of language arts and reading, math, science, social studies, problem solving and creativity, have been reviewed by VTech's Expert Panel, made up of top educators from key knowledge areas, so parents know their child is getting learning content that is kid-friendly and educator-approved.

"The tablet has proved to be a welcome way for kids to interact with digital media," said Dr. Eric Klopfer, VTech Expert Panel member and Platform Learning Expert. "Touch interfaces and well-crafted content have meant an easy on ramp for many children who enjoy and learn through this technology. The InnoTab MAX learning tablet continues to provide an age-appropriate experience for younger kids wanting their very own tablet.  As the library of carefully chosen Android apps steadily increases, so does the learning and playing opportunities for kids using this system."

In addition to content on the Learning Lodge, VTech has a rich library of educational cartridges, giving parents even more ways to make InnoTab MAX new and exciting for kids, and extend play for years of learning fun. With the cartridges, kids can explore engaging content through age-appropriate games, e-Books and more, allowing children to progressively learn key subjects such as math, reading and science with the help of popular familiar characters. Select new titles this year include Frozen(®), Miles from Tomorrowland(®), Paw Patrol(®) and Dora & Friends(®).

The InnoTab MAX features:

    --  Powerful dual-core CPU with up to six times the processing power of
        previous generations
    --  High resolution 7" multi-touch screen
    --  Built-in rechargeable Lithium battery
    --  Includes VTech Kid Connect(TM), which allows children and parents to
        exchange voice and text messages, photos, drawings and fun stickers in
        real time between the tablet and a smartphone
    --  Additional apps include My Magic Beanstalk, Movie Maker, Art Studio and
        Wonder Cam MAX
    --  One free Toca Boca app and two additional free apps can be downloaded
        from the online Learning Lodge app store
    --  Huge existing library of age-appropriate apps plus hand-picked Android
        learning games
    --  Progressive learning content that adapts to a child's skill level
    --  Kid-safe Wi-Fi and Web Browser so kids can explore online games, videos
        and websites that have been pre-selected by VTech
    --  Parental Controls which allow parents to manage their child's apps, web
        access and tablet time
    --  Progress log so parents can follow their child's learning development
    --  Handle, flip and fold stand and tough cover to protect the tablet; cover
        is removable for a grown-up feel
    --  Ages 3 - 9 years
    --  MSRP: $99.99
Visit http://www.vtechkids.com/ITMAX for additional information.

About VTech
VTech(®) is a world leader in age-appropriate and developmental stage-based electronic learning products for children. As a pioneer in the learning toy category, VTech develops high-quality, innovative educational products that enrich children's development and make learning fun. With a rich, almost 35 year history, VTech has not only established itself as a learning authority but also consistently remains at the forefront of innovation with multiple award-winning products such as the InnoTab(®) MAX, VTech's first children's tablet with Android((TM)) learning content, Kidizoom(®) Smartwatch, the first smartwatch for kids with a built-in camera, InnoTab(®) 3S, MobiGo(®), V.Reader(®) and V.Smile(®). The Learning Lodge(®), VTech's comprehensive app store, features a robust library of more than 800 educational and entertaining games, e-Books, music and videos with engaging age-appropriate content across the widest variety of curricula, with content expanding to offer even more titles. The company also has a broad range of award-winning infant and preschool products available in 25 different languages worldwide, with more than 100 new products introduced every year. VTech was awarded a prestigious 2015 Toy of The Year (TOTY) Award for its Go! Go! Smart Animals(®) Zoo Explorers Playset(TM). In order to further strengthen VTech's position as a learning authority, the company's Expert Panel, with esteemed experts in reading, language arts, science, math, and child development, consult on new product introductions and Learning Lodge content.

VTech Electronics North America, LLC is based in Arlington Heights, Illinois. VTech Electronics Limited is headquartered in Hong Kong with distribution globally.

For more information on VTech's additional product lines, visit http://www.VTechKids.com, http://www.facebook.com/VTechtoys on Facebook or follow @VTechToys on Twitter.

(1 )Android is a trademark of Google Inc.

Media Contact:

Nicole Centinaro

Coyne Public Relations

973-588-2000
ncentinaro@coynepr.com

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SOURCE  VTech

Photo:https://photos.prnewswire.com/prnh/20150820/259865
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Photo:https://photos.prnewswire.com/prnh/20150820/259865
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Photo:http://photos.prnewswire.com/prnh/20150528/219139LOGO
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Video:http://www.multivu.com/players/English/7465354-vtech-innotab-max-children-s-tablet
VTech

Web Site: http://www.vtech.com

Illumitex Helps Customers Tap Into $50M USDA Grant Fund

AUSTIN, Texas, Aug. 20, 2015 /PRNewswire/ -- Illumitex, Inc., maker of technologically advanced LED grow lights, today announced an initiative to help innovative indoor growers to secure a portion of a $50M grant fund available from the U.S. Department of Agriculture.

The fund, called Rural Energy for America Program (REAP), provides grants to agricultural entities in both rural and urban settings that implement energy-efficiency improvements or a renewable energy system.

Seeing an opportunity to assist contained environment agriculture customers recoup up to 25% of the cost of energy-efficient Illumitex LED lights, Illumitex took steps to ensure the company's grow lights qualified for REAP.

"Starting up a vertical farm involves a significant capital outlay," says Illumitex VP, Horticulture Turnkey Lighting Solutions Paul Hardej. "The REAP program, facilitated by our experts, can make a significant dent in these costs."

To help ensure Illumitex customers' grants are approved, the company has contracted with grant-writing experts who will work with customers' c-level managers to develop winning grant applications.

"We encourage all existing and potential Illumitex customers to contact us immediately for assistance in filing grant applications with the USDA," says Hardej.

The deadline for submitting a grant proposal to the USDA for this cycle is October 31, 2015, and the Illumitex team stands at the ready to help existing and new customers secure grants to help cover the cost of Illumitex's energy-efficient grow lights.

Innovative vertical farms such as FarmedHere and Green Spirit Farms are using Illumitex LED grow lights to supply Chicagoland customers with fresh kale, lettuce and basil. Progressive university agriculture departments such as the one at Penn State are using Illumitex lights to educate the farmers of the future. And the planet's largest plant research facility is using Illumitex grow lights in its advanced research labs to learn how to grow more food in more places to meet the needs of an exploding world population.

With innovative urban farmers taking advantage of the USDA's REAP program and energy-efficient Illumitex LED lighting, more people in more places will have access to fresh and nutritious produce grown close to home, while reducing energy consumption, water usage and "food miles."

SOURCE  Illumitex, Inc.

Illumitex, Inc.

CONTACT: Kelsie Axelrod, 415-692-0172, kelsie.axelrod@sparkpr.com

Web Site: http://www.illumitex.com

Samsung Canada rolls out the red carpet to launch the Samsung Galaxy S6 edge+ and Samsung Galaxy Note5

To shine the spotlight on the launch of the Galaxy S6 edge+ and Galaxy Note5, Samsung Canada and the Toronto International Film Festival team up to give film fans a personalized festival experience

MISSISSAUGA, ON, Aug. 20, 2015 /CNW/ - Samsung Electronics Canada, one of the leading suppliers of mobile phones in the Canadian marketplace, announced today a pair of newly redesigned flagship devices - the Samsung Galaxy S6 edge+ and the Samsung Galaxy Note5. Samsung's most powerful phones to date, each is designed to offer the ultimate immersive, multimedia entertainment experience.

To celebrate the launch, Samsung has partnered with the Toronto International Film Festival (TIFF), which will spotlight the Galaxy S6 edge+ and the Galaxy Note5 along with a variety of Samsung technology, throughout the entire Festival footprint, driving unique experiences and programming that put Canadian film fans at the centre of it all.

"The Galaxy S6 edge+ and Galaxy Note5 are designed to help us enhance the experience of the biggest moments in our lives," said Paul Brannen, Executive Vice President Mobile Solutions, Samsung Electronics Canada. "Both devices are multimedia powerhouses designed to deliver a brilliant display and an ultimate immersive entertainment experience."

As an official partner of the Toronto International Film Festival, the new Samsung Galaxy S6 edge+ and Galaxy Note5 will provide Canadians with the ideal lens to catch all of the festival's big moments and get closer to the action. Thanks to built-in live streaming technology, fans can share their experiences straight to their YouTube page. With advanced camera capabilities found on the new phones, capturing events is now easy. And you won't miss a moment thanks to fast wired and wireless charging abilities.

In the heart of the festival will be the Samsung Studio (David Pecaut Square) an interactive display of Samsung's best innovation where movie fans will be able to stay up to date with all the latest Festival news on Samsung's SUHD TVs. Additionally, film lovers will be able to create a personal Festival story video, weaving together the biggest moments of the festival with their own images and videos captured on the Galaxy S6 edge+ or Galaxy Note5 to share with their family, friends, and their social channels. The TIFF Bell Lightbox will also showcase the new Samsung SUHD TV to create a remarkable visual, bringing to life the festival's biggest moments to the this iconic central location.

"Samsung and TIFF share a passion for helping Canadians create and get closer to amazing film content," said Mark Childs, Chief Marketing Officer, Samsung Canada. "By partnering with TIFF, we are enabling movie fans to experience the Festival in their own unique way, bringing them closer to their passion through innovative technology and interactive, customizable experiences."

Additionally in the spirit of innovation and creativity synonymous with TIFF, Samsung is teaming up with five up-and-coming Canadian filmmakers who will each be given a larger than life TIFF experience as part of the Samsung TIFF Emerging Directors Showcase. Hosted in Toronto and provided with Galaxy S6 edge+ device to create a short film, these emerging directors will also receive personal mentoring from four-time Oscar nominated director Jason Reitman and Oscar-winning screenwriter Diablo Cody. Throughout the festival, the emerging directors will become Samsung Canada's on-site ambassadors to bring fans closer than ever to the biggest festival moments through unparalleled access, behind-the-scenes content and live-streaming key TIFF moments direct from their phone.

"We're thrilled to have Samsung on board as a partner for this year's Festival.  As technology has evolved rapidly over the years, the film industry has been at the forefront of innovation.  Samsung's commitment to help Canadians create and share content in new ways, across a variety of platforms, makes them a valued partner for us," said Cameron Bailey, Artistic Director of the Toronto International Film Festival.

Together, the Toronto International Film Festival and Samsung are set to bring together the next generation of Canadian filmmakers and today's technology and innovation.

About the Galaxy S6 edge+ and Galaxy Note5

Samsung's two biggest and most powerful phones yet were designed for the big moments in life:

    --  Big experiences in real time: Thanks to advanced built-in live
        streaming, the Galaxy S6 edge+ and Note5 allow users to broadcast their
        big experiences directly to their YouTube page, bringing family, friends
        and followers closer to the red carpet.
    --  The Big Galaxy features you have come to love, including:
        --  Fast Charge built-in technology, allowing users to fully charge in
            approximately 90 minutes, and thanks to the wireless charger, the
            device can be completely charged in approximately 120 minutes*.
        --  64-bit processor combined with 4 GB of RAM, providing the fastest
            speed, the most power and the best performance of any Samsung
            smartphone.
        --  Advanced camera technology, enabling users to capture quick moments
            by double tapping the Home button, which launches in only 0.6
            seconds and thanks to the Auto real-time HDR technology, you can
            take the ideal picture, whatever the light conditions.
        --  Improved Side Sync: A seamless experience between your Samsung
            mobile device and PC or Tablet, the improved Side Sync auto connects
            after initial sync and enables 2-way file sharing through intuitive
            drag and drop transfer.
    --  Big phone. Big sound: Enjoy six months of Google Play(TM) Music** when
        you purchase a Galaxy S6 edge+ or Galaxy Note5 and subscribe prior to
        December 31, 2015.

The Galaxy S6 edge+ is designed and powered to entertain:

    --  Dual edge design: With a brilliant screen and a seamless dual edge, the
        Galaxy S6 edge+ is designed to deliver a bigger entertainment
        experience. The edge screen acts as a shortcut to top contacts and apps
        from any screen, keeping what matters most right at your fingertips.
    --  Entertainment matters: Your favourite entertainment has never sounded
        better on a Samsung smartphone. The breakthrough audio technology takes
        a low-quality digital music file and brings it to life with vibrant
        sound and detail. (Available on both devices).

The reimagined Galaxy Note5 puts the power of creativity in the palm of your hand:

    --  The S Pen gets two thumbs up for productivity: The advanced S Pen helps
        jot down a quick note (even when the screen is off), or edit and markup
        a PDF file as easily as a paper document. With the always available Air
        Command menu, S Pen features are easier to find and use from any screen
        or app.
    --  Expert multitasking: Open and work from two apps, side by side. Easily
        switch between a seminar on YouTube while surfing stock quotes. You can
        resize windows to maximize screen space. The Galaxy Note5 provides
        excellent speed and performance with fast load times and more RAM.
    --  Productivity for the proactive: Thanks to built-in Microsoft Office apps
        for Android devices, you can now edit and email documents, including
        spreadsheets and presentations, right from your smartphone.

Galaxy S6 edge+ and Galaxy Note5 Availability
The Galaxy S6 edge+ and Galaxy Note5 will be available from major retailers and at Samsung Experience Stores starting August 21(st) in Sapphire Black. For more information check out: http://www.samsung.com/ca/galaxy/s6edge-plus/ and http://www.samsung.com/ca/galaxy/note5/ Please contact your carriers for more details.

*Based on laboratory testing. Battery power consumption depends on factors such as network configuration, carrier network, signal strength, operating temperature, features selected, vibrate mode, backlight settings, browser use, frequency of calls, and voice, data and other application-usage patterns. Adaptive fast charging requires an AFC compatible charger to work. Wireless charging pad sold separately,

**Google Play is a trademark of Google Inc. 6-month trial only open to Canadian residents who purchase and activate a Samsung Galaxy S6  edge+ or Galaxy Note5 prior to December 31, 2015. 3-month trial only open to Canadian residents who are a Samsung handheld or tablet user (of a device other than a Galaxy S6 or S6 edge or S6 edge+ or Note5) prior to December 31, 2015. Offer only available to customers who are not current Google Play Music subscribers, have not been Google Play Music subscribers nor participated in a Google Play Music trial in the past 12 months. Offer must be redeemed by January 31, 2016. Valid form of payment required at sign-up but will not be charged until the trial expires. Then you will be automatically charged the standard subscription price, currently $9.99 per month. You can cancel your trial at no charge at any time before the trial is over to avoid incurring any charges. Offer requires a Google account. Google may cancel or amend the trial offer at any time without prior notice. Full terms here: http://pages.samsung.com/ca/promotions/English/

Samsung Galaxy S6 edge+ and Galaxy Note5 Product Specification

                                      Galaxy S6 edge+                                        Galaxy Note5
                                       --------------                                        ------------

             OS      Android 5.1 (Lollipop)
            ---      ---------------------

          Network     LTE Cat.9/LTE Cat.6  * May differ by markets
                      and mobile operators
          -------    ---------------------------------------------

         Dimension   154.4 x 75.8 x 6.9mm, 153g                    153.2 x 76.1 x 7.6mm, 171g
         ---------   --------------------------                    --------------------------

             AP       Octa core (2.1GHz Quad + 1.5GHz Quad), 64
                      bit, 14 nm process
            ---      ------------------------------------------

           Memory    4GB RAM (LPDDR4) , 32/64GB (UFS 2.0) ,
           ------    --------------------------------------

          Display    5.7" Quad HD Super AMOLED                     5.7" Quad HD Super AMOLED

                     2560 x 1440 (518ppi)                          2560 x 1440 (518ppi)
                     Dual edge screen
    ---              ----------------

           Camera    Rear : 16MP OIS (F1.9) , Front :  5MP (F1.9)
           ------    -------------------------------------------

          Battery     3,000mAh, Fast Charging both on wired and
                      wireless

                     Wireless Charging compatible with WPC and PMA
    ---              ---------------------------------------------

          Payment    NFC, MST
          -------    --------

        Connectivity WiFi 802.11 a/b/g/n/ac, MIMO(2x2),
                     Bluetooth(R) v 4.2 LE, ANT+, USB 2.0, NFC,
                     Location
    ---              --------

          Sensors     Accelerometer, Proximity, RGB Light, Geo-
                      magnetic, Gyro,

                     Fingerprint, Barometer, Hall, HRM
    ---              ---------------------------------

           Audio     MP3,M4A,3GA,AAC,OGG,OGA,WAV,WMA,AMR,
                     AWB,FLAC,MID,MIDI,XMF,MXMF,IMY,RTTTL,RTX,OTA
    ---              --------------------------------------------

           Video     MP4,M4V,3GP,3G2,WMV,ASF,AVI,FLV,MKV,WEBM
           -----     ----------------------------------------
*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

About Samsung Electronics Canada

Samsung Electronics Canada inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances and printers. Samsung is a leader in the Internet of Things space through, among others, our Smart Home initiatives. In 2014, Samsung was ranked one of the top 10 most influential brands in Canada, based on a study by Ipsos Reid. Committed to making a difference in communities across Canada, its Samsung Hope for Children corporate giving program supports children's education, sustainability and health-related issues. Globally, Samsung employs 319,000 people across 84 countries with annual sales of $196 billion.

To discover more, please visit http://www.samsung.com.

Follow Samsung Canada at facebook.com/SamsungCanada or on Twitter @SamsungCanada

SOURCE  Samsung Electronics Canada

Samsung Electronics Canada

CONTACT: Emily Getz, North Strategic for Samsung Canada, emily.getz@northstrategic.com, 647-466-2602

Web Site: http://www.SAMSUNG.COM

CEVA's Bluetooth Low Energy IP Powers NXP QN9000 Series of Bluetooth Smart SoCs

RivieraWaves Bluetooth Smart IP enables NXP to deliver ultra-low power performance for long battery-life in next-generation wearable, smart home, digital health, and IoT products

MOUNTAIN VIEW, Calif., Aug. 20, 2015 /PRNewswire/ -- CEVA, Inc. (NASDAQ: CEVA), the leading licensor of DSP and IP platforms for cellular, multimedia and connectivity, today announced that NXP Semiconductor's QN9000 Series of Bluetooth® Smart SoC products and solutions are powered by RivieraWaves Bluetooth Smart IP. Leveraging the ultra-low power performance of RivieraWaves Bluetooth Smart, NXP's SoCs dramatically simplify innovation of next-generation wearables, smart home, digital health, and other devices that comprise the Internet of Things (IoT).

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Aviv Malinovitch, vice president and general manager of CEVA's Connectivity business unit, stated: "We are delighted to announce NXP as a licensee for our Bluetooth Smart IP, further extending our position as the undisputed leader in connectivity IP for the Internet of Things and beyond. NXP is at the forefront of innovation in the IoT domain, and we're excited to partner with them as they continue push the boundaries of how we interact with the devices and objects in the world around us."

RivieraWaves Bluetooth Smart IP provides a very low power, low MIPs & low gate count platform for applications requiring Single Mode Bluetooth Low Energy (BLE), for example smartwatches, hearing aids, wearable sensors for medical /sports (heart rate, glucose, temperature), remote controls, toys, environment sensors, location beacons and many other machine-machine communications. Qualified to the latest Bluetooth Smart 4.2 specification, the Bluetooth Smart IP consists of a hardware baseband controller coupled with a complete software stack including Profiles.

In addition to Bluetooth Smart 4.2, the RivieraWaves Bluetooth Smart Ready 4.2 and Wi-Fi 802.11a/b/g/n/ac connectivity IP platforms can be seamlessly integrated for customers requiring multiple wireless standards in their product designs. The platforms also incorporate a smart co-existence interface which handles Wi-Fi/Bluetooth traffic arbitration to avoid interference. For more information, visit http://www.ceva-dsp.com/RivieraWaves-Bluetooth-Platforms.

About CEVA, Inc.
CEVA is the leading licensor of cellular, multimedia and connectivity technologies to semiconductor companies and OEMs serving the mobile, consumer, automotive and IoT markets. Our DSP IP portfolio includes comprehensive platforms for multimode 2G/3G/LTE/LTE-A baseband processing in terminals and infrastructure, computer vision and computational photography for any camera-enabled device, audio/voice/speech and ultra-low power always-on/sensing applications for multiple IoT markets. For connectivity, we offer the industry's most widely adopted IPs for Bluetooth (Smart and Smart Ready), Wi-Fi (802.11 a/b/g/n/ac up to 4x4) and serial storage (SATA and SAS). One in every three phones sold worldwide is powered by CEVA, from many of the world's leading OEMs including Samsung, Huawei, Xiaomi, Lenovo, HTC, LG, Coolpad, ZTE, Micromax and Meizu. Visit us at http://www.ceva-dsp.com and follow us on Twitter, YouTube and LinkedIn.

Logo - http://photos.prnewswire.com/prnh/20120808/SF53702LOGO

SOURCE  CEVA, Inc.

Photo:http://photos.prnewswire.com/prnh/20120808/SF53702LOGO
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CEVA, Inc.

CONTACT: CEVA, Inc., Richard Kingston, 650-417-7976, richard.kingston@ceva-dsp.com; or Pinnacle Marketing Communications, Andrew Town, +44 (0) 208 429 6546, andrew.town@pinnaclemarcom.com

Web Site: http://www.ceva-dsp.com

LeapFrog® Unveils Revolutionary New Android-based Kids Tablet, LeapFrog Epic(TM), Offering Unique Play and Learning Experiences Designed to Adapt as a Child Grows

Created by the experts in children's tablets, the LeapFrog Epic tablet brings LeapFrog's vast award-winning selection of learning content plus amazing new interactive features to an Android-based consumer electronics tablet for the first time - giving children ways to explore safely, play, imagine and create like never before.

EMERYVILLE, Calif., Aug. 20, 2015 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE:LF), the leader in innovative learning solutions for children, today unveiled the new LeapFrog Epic (http://www.leapfrog.com/epic) Android-based kids tablet, which marks the first time LeapFrog has offered a vast, award-winning selection of learning content on a tablet made specifically for sale in the consumer electronics section of stores. The LeapFrog Epic tablet was built from the ground up to adapt as a child grows, offering endless possibilities for children to explore safely, play, imagine and create. The full-featured tablet delivers access to unique personalized learning experiences that auto-level with a child's progress; an amazing first-of-its-kind, customizable, interactive, playable home screen; kid-safe browsing right out of the box that can adjust accessibility as a child is ready; and easy-to-use parental controls that help define the play experience for each individual child.   

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"We create tablets for parents that are looking for the perfect introduction to tablet play for their child, with the best safety features available today and access to a vast selection of our award-winning content that not only provides a breadth of entertainment, but delivers life-changing learning and development," said John Barbour, LeapFrog CEO.  "The LeapFrog Epic tablet is age-appropriate right out of the box, but grows with a child. Children expect technology that's more like their parents' - sleeker and faster, whereas parents want technology that has been designed with kids in mind and safely delivers educational and development benefits, not just another TV screen. The LeapFrog Epic tablet is a perfect balance - a unique, full-featured kid's tablet experience with the learning content and controls that parents can trust and all the play, creativity, and exploration children will love."

LeapFrog and Kelton (http://www.keltonglobal.com), a leading global insights company, recently conducted a survey of 1,000 U.S. parents with children ages three to eight years old, asking for their perspective on their children's use of technology. According to the results, almost universally parents want the mobile device their child uses to be a great educational tool (98%), yet they admit that just half (50%) of the content their child experiences on these devices is actually educational. And, 66 percent of parents say the mobile device their child uses does not contain content that has been curated by educational experts, but 57 percent wish it did. 

"Part of addressing the needs of a growing child includes providing educational content that continues to inspire a love of learning," said Dr. Jody Sherman LeVos, director of LeapFrog's Learning Team. "With the LeapFrog Epic tablet, we expanded the learning and personalization in our tablet offering, while also offering parents the ability to monitor and customize their child's experience.

First-of-Its-Kind Interactive, Customizable, and Playable Homescreen

According to the survey, 66 percent of parents would like a tablet with a child friendly interface and 61 percent ask for a personalized experience that's right for their child's age. The LeapFrog Epic tablet provides a perfect solution with a revolutionary new homescreen* where children can personalize, create, and interact with innovative features that provide a world of discovery while it grows and changes as they do. 

Grow with Your Child Kid-Safe Browsing and Expandable Parent Controls

Seventy-five percent of parents say it's very important that their child does not see inappropriate content, such as on the Internet or TV shows; however, less than half of parents (43%) have set controls on their devices. In fact, almost 1 in 5 parents (17%) say their child has stumbled upon inappropriate content on a mobile device.

Out of the box, the LeapFrog Epic tablet provides children a kid-safe browsing experience through its proprietary LeapSearch browser only allowing access to pre-selected, kid-safe web content from over 5,000+ videos, images, websites and games all reviewed and approved by LeapFrog learning experts. Through the LeapSearch browser on the tablet, parents can feel confident that the content their child sees is age appropriate. As their child's interests change and grow, parents can simply add new websites to the LeapSearch browser, yet still feel secure in knowing exactly the types of content and websites their child can access through the tablet. As the ultimate "grow with your child" feature, parents can unlock an unrestricted, open browser, but at the time when they believe their child is ready.

In addition, with new, easy-to-use control settings, parents can adjust the amount of time their child spends on the tablet by total time, hours of the day and by app category for up to three different user profiles - providing the opportunity to customize the control settings for the differing needs of each child using the tablet.

The Power and Design of a Parent Tablet Made For Kids

Built with unique features made just for kids, the LeapFrog Epic tablet comes with all the features expected from a full-featured adult tablet. Using an operating system based on Android(TM) 4.4, the LeapFrog Epic tablet features a quad-core processor, brilliant seven-inch multi-touch capacitive LCD screen, front and back camera, video recorder, 16 GB of memory and six plus hours of battery life, to deliver amazing performance perfect for a child's every adventure.

For a sleeker look, children can also remove the included kid-safe bumper and untether the stylus for the ultimate cool factor that looks more like their parents' tablet.

Award-winning LeapFrog Content and Kid Favorite Android Apps

The LeapFrog Epic tablet will include LeapFrog games, apps, ebooks and more that draw from 2,600 skills, including creativity, STEM and problem solving. LeapFrog games and apps cover all the basics including math and reading, but go beyond to spark imagination and logic, support social-emotional learning, inspire scientific thinking and more. LeapFrog's exclusive Just for Me(TM) learning technology personalizes select games up to 10 unique ways from remembering curricular progress across games to automatically adjusting learning levels and providing tutorials on demand with a touch of the hint button. In addition, parents can expand the fun with other kid favorite Android-based games from some of the top children's app developers. Every piece of content included in the LeapFrog Epic App Center is LeapFrog approved to ensure there are no in-app purchases, no harmful third party ads, and only age-appropriate experiences.

Share Your Epic Story and Win the LeapFrog Epic Sweepstakes!

Today through September 27, 2015, parents are invited to tell us why their child is epic with #LeapFrogEpicSweepstakes on Facebook, Twitter or Instagram. Parents can share their epic story along with their contact information on the sweepstakes page at http://www.leapfrog.com/epic-sweeps for the chance to win one of six prize packs worth $500 each with one winner each week. Prize packs include a LeapFrog Epic tablet, LeapFrog app card, gift card to use for an epic adventure, LeapFrog tote bag and a LeapFrog water bottle.

LeapFrog Epic Availability

The LeapFrog Epic tablet (MSRP $139.99, for children three to nine years old) will be available online and at major retail locations in the consumer electronics aisle in September 2015.

About LeapFrog

LeapFrog Enterprises, Inc. is the leader in innovative solutions that encourage a child's curiosity and love of learning throughout their early developmental journey. For 20 years, LeapFrog has helped children expand their knowledge and imagination through award-winning products that combine state-of-the-art educational expertise led by the LeapFrog Learning Team, innovative technology, and engaging play - turning playtime into quality time that helps children LeapFrog Ahead(®).  LeapFrog's proprietary learning tablets and ground-breaking developmental games, learn to read and write systems, interactive learning toys and more are designed to create personalized experiences that encourage, excite and build confidence in children.  LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at http://www.leapfrog.com.

TM & © 2015 LeapFrog Enterprises, Inc. All rights reserved.

*Based on a 2015 LeapFrog survey of major U.S. children's tablet brands.

    Media Contacts:

    Danielle Cantrell          Katie Zeiser

    LeapFrog Enterprises, Inc. Access Communications

    510-420-4886               415-844-6219

    dcantrell@leapfrog.com     kzeiser@accesspr.com

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SOURCE  LeapFrog Enterprises, Inc.

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LeapFrog Enterprises, Inc.

Web Site: http://www.leapfrog.com

Huawei Redefines Innovative ICT to Enable Smart Energy at its Global Energy Industry Summit 2015

ALMATY, Kazakhstan, Aug. 20, 2015 /PRNewswire/ -- With energy as a driving force for global economic development, energy companies around the world are encountering a multitude of challenges as they move towards digital transformation. Against this backdrop, Huawei hosted its Global Energy Industry Summit 2015 with the theme of "Innovative ICT Enables Smart Energy" in Almaty, Kazakhstan, from August 19 to 20, 2015. The summit gathered over two hundred attendees to discuss the application of innovative ICT technologies and solutions in the energy industry to enhance production efficiency, enable scientific management and ensure secure operations. Attendees included representatives from Huawei's customers from the energy sector in China, Egypt, Turkmenistan, Uzbekistan, Kyrgyzstan, Tajikistan and Kazakhstan; global partners such as CNPC Richfit, China Petroleum Pipeline Engineering Corporation (CPPE), Honeywell, ABB, and SAP; senior analysts from the Forrester Research consulting company; as well as experts and media from the global oil and gas industry.

Photo - http://photos.prnewswire.com/prnh/20150820/259863

"In the future, ICT technologies will substantially change the entire oil and gas industry, and will redefine business strategies and efficient production methods in the process," said Bobby Cameron, Vice President of Forrester. "Today, the industry's ecosystem faces many difficulties. Specifically, these challenges include constant pipeline security issues, the inability to perform quick analyses and sharing of real-time data exploration, low operational efficiency, and low production maturity. These are key considerations that negatively impact the profitability of oil and gas companies."

Zhang Zhilin, Ex-CTO & Vice President, Information Department, Sinopec Group, said the biggest cause of these challenges can be attributed to international oil price fluctuations, adding that, "It is only through constant innovation, cost reduction, and efficiency improvement, that oil and gas companies can remain competitive. The informatization of the energy industry will focus on areas including Internet of Things (IoT), big data, cloud computing, mobile and coordination, and intelligence, facilitating the evolution from digital energy to smart energy."

Phil Millette, a Senior Consultant from Honeywell, highlighted that oil and gas companies need to focus on security and efficiency, and said, "The key of production process optimization is to ensure the safety of employees and to protect the environment while improving collaborative operations. Real-time video surveillance and remote collaboration technologies can be leveraged to ensure safe operations."

Also at the summit, Jerry Ji, President of the Energy Industry, Huawei Enterprise Business Group, delivered a keynote speech titled "Innovative ICT Empowers Smart Energy", in which he said, "Innovative ICT will drive growth in the energy industry, and we expect the world to have 100 billion data connections across industries by 2025. The oil and gas industry will witness the ever-increasing application of smart devices, which generate large volumes of data. This data will need to be analyzed and stored. As such, traditional OT devices will gradually develop new IT features to keep pace with industry trends. Huawei, in efforts to address this emerging trend, launched its innovative 'cloud-pipe-device' architecture to apply innovative ICT technologies and solutions. This includes cloud data center and big data, agile networks and LTE, Internet of Things (IoT) gateway and open-source IoT operating system 'LiteOS'. These technologies can be applied to the entire oil and gas production process to drive the transformation of the oil and gas industry."

"In our world today, eighty-five percent of crude oil and seventy percent of natural gas are transported by pipelines that stretch thousands of miles around the world. As a result, it is important for oil and gas companies to ensure safe, reliable and efficient operations across these long-distance pipelines. At the summit, Huawei is joined by CNPC Richfit, CPPE, ABB, and Honeywell, to launch an end-to-end digital pipeline solution to provide integrated services covering consultation and design, ICT infrastructure, production automation, applications, and services," Jerry Ji added.

At the summit, Huawei also showcased a series of smart energy solutions, including digital pipeline, digital production, cloud data center, and mobile office. These solutions cover all the operations processes in the oil and gas industry, from discovery to production, transportation, and information management. As part of the discussions around the development of digital pipelines and related trends, attendees at the summit also had the opportunity to visit the Huawei and Asia Gas Pipeline (AGP) Almaty Control Center (ACC) prototype located in the central Almaty, an overall control center for the AGP-AB line and the future AGP-C line. The center is capable of monitoring natural gas pipelines across Kazakhstan. During the visit, Huawei showcased the center's site-based Supervisory Control and Data Acquisition (SCADA) system, satellite images of pipelines and video images of the sites.

About Huawei

Huawei is a leading global information and communications technology (ICT) solutions provider.

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Huawei

CONTACT: Guo Zhijun, +86-13828843626, guozhijun@huawei.com

UniPixel Delivers First Engineering Samples Combining XTouch, Diamond Guard and Hybrid-Metal Plating To New Major PC and Consumer Electronics OEM

SANTA CLARA, Calif., Aug. 20, 2015 /PRNewswire/ -- UniPixel, Inc. (NASDAQ: UNXL), a provider of Performance Engineered Films(TM) to the touchscreen and flexible electronics markets, announced today that it has shipped to a potential new major PC and consumer electronics OEM customer the first touch sensor engineering samples that integrate its XTouch touch sensor technology with its new hybrid-metal plating process and Diamond Guard resin coating. The samples are being delivered for assembly into a touchscreen panel that will be evaluated for use in a new 10 inch tablet product.

The samples are the first to be delivered with this combination of attributes. The hybrid-metal plating further improves the visual appearance of the XTouch sensors, and is expected to further enhance robustness of the sensor under extreme environmental stress conditions. Diamond Guard adds a protective coating to the sensor that makes it easier for the touch panel integrator to handle XTouch without damage during the touch panel assembly process and eliminates need for an extra film layer to be added by the touch panel integrator for robustness. This represents both a material handling improvement and a key element of our overall manufacturing cost reduction program.

Mr. Brett Gaines, vice president of sales and marketing, commented, "We are pleased that yet another major PC and consumer electronics manufacturer, this time based in Japan, will be evaluating our technology for inclusion into a new device. The integration of the Atmel touch screen technology that we recently acquired, into UniPixel's advanced touch screen technology brings together the best attributes of two compelling touch technologies that promises unmatched total performance and cost efficiencies. Additionally, UniPixel's ability to shorten the lead-time required to generate a custom design in order to react to this opportunity highlights another aspect of our competitiveness in the marketplace. We continue to expand the number of leading manufacturers that are actively considering UniPixel technology for new product offerings."

UniPixel's XTouch sensors support features such as narrow borders, curved touch surfaces and even edgeless touchscreens while achieving improved linearity, reliability and thinner sensor stacks. As an alternative to traditional touch sensors, XTouch provides the ability to turn unique touch-based concepts into functional designs at lower total system costs.

About UniPixel

UniPixel, Inc. (NASDAQ: UNXL) develops and markets Performance Engineered Films for the touch screen and flexible electronics markets. The company's roll-to-roll electronics manufacturing process patterns fine line conductive elements on thin films. The company markets its technologies for touch panel sensor, cover glass replacement, and protective cover film applications under the XTouch(TM) and Diamond Guard(TM) brands. For further information, visit http://www.unipixel.com.

Forward-looking Statements

All statements in this news release that are not based on historical fact are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 and the provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended including the statement that Uni-Pixel's integrated technologies are expected to provide enhanced yields at a lower cost, thereby expanding UniPixel's competitiveness in the touch screen market.  While management has based any forward-looking statements contained herein on its current expectations, the information on which such expectations were based may change. These forward-looking statements rely on a number of assumptions concerning future events and are subject to a number of risks, uncertainties, and other factors, many of which are outside of our control, that could cause actual results to materially differ from such statements. Such risks, uncertainties, and other factors include, but are not necessarily limited to, those set forth under Item 1A "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2014. We operate in a highly competitive and rapidly changing environment, thus new or unforeseen risks may arise. Accordingly, investors should not place any reliance on forward-looking statements as a prediction of actual results. We disclaim any intention to, and undertake no obligation to, update or revise any forward-looking statements. Readers are also urged to carefully review and consider the other various disclosures in the company's Annual Report on Form 10-K, quarterly reports on Form 10-Q and Current Reports on Form 8-K.

Trademarks in this release are the property of their respective owners

Contact:
Joe Diaz, Robert Blum, Joe Dorame
Lytham Partners, LLC
602-889-9700
unxl@lythampartners.com

SOURCE  UniPixel, Inc.

UniPixel, Inc.

Web Site: http://www.unipixel.com

Pearbuds, World's Smallest Completely Cordless Bluetooth Earbuds, Launched August 19th on Kickstarter

Pearbuds are completely wireless earbuds designed to be both the smallest on the market, and with the longest battery life of any Bluetooth-enabled earbud.

SAN FRANCISCO, Aug. 20, 2015 /PRNewswire/ -- Listening to music on the go without tangled cords or bulky over-ear headphones was never a reality--until now. There are lots of different headphone styles to choose from in the market, but with the launch of Pearbuds today on Kickstarter, Pear Designs is adding a product category: completely wireless, bluetooth-enabled earbuds that fit snugly in-ear without a single cord. Pearbuds have combined Bluetooth chips and high-quality audio technology to reduce the entire earbud down to the size of a coin.

Pearbuds offer high-quality sound, six-hour battery life & a sleek metallic finish, in order to make wireless earbuds a fashionable and convenient accessory that appeals to everyone. Launching August 19th on Kickstarter, Pearbuds aim to raise $50,000 to enabled scaled up manufacturing, and to bring the product to market as soon as possible.

Pearbuds are the First Wireless Earphones Designed for Today's Active Lifestyle

Pearbuds were designed to help people get rid of their bulky, restrictive headphones which are not compatible with today's active lifestyles. "We wanted to give people the ability to listen to music, or any app on their phones on the go, without having to be burdened by cords," said CEO, Eric Tsoi, "Our friends who are avid hikers, bikers, and sports enthusiasts were telling us this was a really big issue for them."

Pearbuds can be used in a variety of applications since they connect directly to smartphones and Bluetooth-enabled devices. From cyclists and runners wanting to listen to music while playing, to commuters listening to their favorite Podcast, Pearbuds offer a unique listening experience which solves the problem of tangling cords that restrict free movement.

Pearbuds Do Not Compromise on Sound Quality or Battery Life

Anthony Le, Product Designer for the Pearbuds, was inspired by recent advances in audio technology to create a cordless product which offers the longest battery life on the market: "We didn't want to compromise on sound quality or battery life, so we used the AptX codec and we designed a proprietary module to bring down the size of the Bluetooth and audio chips," he said. The module also offers wide frequency response and low harmonic distortion to offer crisp sound in a tiny package. Ultra-low latency between both earbuds solves the problem of sound differential between both earbuds. Finally, a first-of-its-kind carrying case allows users to charge their earbuds multiple times on the go. Industry-leading battery life of 6 hours per charge is achieved by using a special Lithium Ion

Exclusively Available Through Kickstarter

Pear Designs has turned to the Kickstarter community to make this project come to life.  In order to thank early supporters, the company is offering discounted prices for early the first 1,000 backers. Currently, pricing starts at $99, which is 50% off the retail price. For the experienced product designers and device manufacturers on the Pearbuds team, the Kickstarter offers a great way to help scale up production and to get the product to market faster.

Kickstarter: https://www.kickstarter.com/projects/pearbuds/pearbuds-the-worlds-smallest-stereo-cordless-earbu

Website: http://www.pearbuds.com

Video - http://youtu.be/Tv4zj6KrY00

SOURCE  Pear Designs

Video:http://youtu.be/Tv4zj6KrY00
Pear Designs

CONTACT: Eric Tsoi, erict@peardesigns.io

Web Site: http://www.peardesigns.io

Backflip Studios(TM), Fat Pebble And Hasbro® Invite Mobile Gamers Of All Ages To See How Far They Can Advance In New PLAY-DOH Game

Save the PLAY-DOH universe in this delightful, stop-motion, action game

BOULDER, Colo., Aug. 20, 2015 /PRNewswire/ -- PLAY-DOH Jam, a mobile game launching today for iOS and Android, encourages PLAY-DOH fans of all ages to squish and smush their way to a new high score in the colorful hills of the PLAY-DOH universe. The game offers endless hours of fun to a broad range of mobile gamers, from imaginative kids to young-at-heart adults. Players use their finger to guide a virtual PLAY-DOH ball through a fantastical world, squashing and mashing targets along the way. How far can you get in PLAY-DOH Jam?

Download PLAY-DOH Jam today:
http://bit.ly/PLAY-DOH-JAM

Watch the PLAY-DOH Jam video trailer:
https://www.youtube.com/watch?v=W-Mi-p4pRhU

"The spirit of the PLAY-DOH brand is one that encourages fans of all ages to play," said Julian Farrior, CEO of Backflip Studios. "We are thrilled that we are able to bring this beloved brand to a new mobile game for all to enjoy and share."

Each level begins by growing your PLAY-DOH ball as it rolls around obstacles and over targets. The more you squash with your PLAY-DOH ball, the bigger the ball becomes and the faster it rolls to build momentum. Roll over tons of awesome powers for special bonus boosts. Make and collect your own crazy PLAY-DOH characters. Just watch out for the big PLAY-DOH beasts at the end of each level. Hurl your PLAY-DOH ball to take them down with a splat!

"For nearly 60 years, the PLAY-DOH brand has inspired generations to explore what's possible," said Mark Blecher, Senior Vice President, Digital Gaming and Business Development at Hasbro. "With PLAY-DOH Jam, Backflip Studios captures the same sense of imagination and excitement in a mobile game."

PLAY-DOH Jam is now available for iOS and Android mobile devices. The game was developed by Fat Pebble and is published by Backflip Studios in partnership with Hasbro, Inc. 

Download PLAY-DOH Jam today:
http://bit.ly/PLAY-DOH-JAM

About Backflip Studios
Backflip Studios develops and publishes absurdly fun mobile games for iOS and Android devices. The company's portfolio of top ranked games, which include hit franchises such as DragonVale, Paper Toss, NinJump, Spellfall, PlunderNauts, and Army of Darkness Defense, have been downloaded over 350 million times and are played by millions of people around the world. The company is based in Boulder, Colorado. Hasbro, Inc. (NASDAQ:HAS) has a majority ownership stake in Backflip Studios.

ABOUT HASBRO

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and lifestyle licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

SOURCE  Backflip Studios

Backflip Studios

CONTACT: Allie Marsh, 310-566-2295, Allie.Marsh@zenogroup.com

Gameloft and Disney Interactive Announce Disney Magic Kingdoms for Smartphones and Tablets at D23 Expo

PARIS, August 20, 2015 /PRNewswire/ --

    This past weekend at D23 EXPO 2015 in Anaheim, California, Gameloft, a leading digital
and social game publisher, and Disney Interactive announced the development of Disney
Magic Kingdoms for iPhone, iPad, iPod touch, Android, and Windows Phone.

    Disney Magic Kingdoms will allow players to build the theme park of their dreams by
recreating and placing iconic attractions in a fun animated landscape. With influence from
the Disneyland Resort in California, Walt Disney World Resort in Florida, Disneyland Paris
and more, the game reimagines Disney Parks for mobile, letting fans experience an
authentic and magical experience anytime, anywhere. Gameloft and Disney Interactive worked
with Walt Disney Imagineering to bring Disney attractions such as Space Mountain, "it's a
small world", California Screamin' and many more to life in the game.

    In Disney Magic Kingdoms, fans can also interact with characters from more than 90
years of Disney history, including Mickey Mouse, Cinderella, Buzz Lightyear, Mike Wazowski
and countless others. Players will also face numerous quests that will unravel an exciting
tale of adventure to save the park from villains including Sleeping Beauty's Maleficent,
Toy Story's Emperor Zurg and Tangled's Mother Gothel.

    Lucky visitors of D23 Expo were given an exclusive sneak preview of the game, and fans
everywhere can look forward to their sneak peek to the game soon!

    Stay tuned to discover the spectacular world of Disney Magic Kingdoms at
https://www.facebook.com/gameloft.

    About Gameloft: 

    A leading digital and social game publisher, Gameloft(R) has established itself as one
of the top innovators in its field since 2000. Gameloft creates games for all digital
platforms, including mobile phones, smartphones and tablets (including Apple(R) iOS,
Android(R) and Windows(R) devices), set-top boxes and connected TVs. Gameloft operates its
own established franchises such as Asphalt(R), Order & Chaos, Modern Combat or Dungeon
Hunter and also partners with major rights holders including Universal, Illumination
Entertainment, Disney(R), Marvel(R), Hasbro(R), Fox Digital Entertainment, Mattel(R) and
Ferrari(R).

    Gameloft is present on all continents, distributes its games in over 100 countries and
employs over 5,200 developers.

    Gameloft is listed on NYSE Euronext Paris (Euronext: GFT.PA, Bloomberg: GFT FP,
Reuters: GLFT.PA). Gameloft is traded OTC in the US (sponsored Level 1 ADR ticker: GLOFY).

    About Disney Interactive: 

    Disney Interactive is the digital entertainment part of The Walt Disney Company (NYSE:
DIS). As one of the world's largest creators of high-quality digital experiences, Disney
Interactive produces interactive entertainment for the whole family including
multi-platform video games, online short form video, mobile and social games and digital
destinations across all current and emerging media platforms.

    Entertaining guests of all ages, Disney Interactive's key products include the video
game platform Disney Infinity, top virtual world for kids Club Penguin, popular mobile
franchises like Frozen Free Fall and LINE: Disney Tsum Tsum, top online destinations for
kids, parents and fans including Disney.com, Oh My Disney, and Babble.com and the Disney
social network reaching more than 1.5 billion guests on Facebook.

Gameloft

CONTACT: Contact : Mandy Paez, Telephone number :  (+1)646-522-8296, E-mail : mandy.paez@gameloft.com

World's First Interactive Doll Now Available Nationwide at U.S. Retailers

LOS ANGELES, Aug. 19, 2015 /PRNewswire/ -- MY FRIEND CAYLA, the world's best-selling talking doll, has officially arrived at major American retailers announced toy manufacturer Genesis this week. National retail chains, Walmart and Target, are just two among the confirmed retailers distributing the highly coveted tech toy. Until now, the award winning 18-inch doll, which allows real-time two way conversations, had only been available outside the United States. MY FRIEND CAYLA was a coveted toy on international holiday shopping lists last season, and according to NPD, was a top 10 toy for European retailers Amazon UK, Tesco, Argos and Carrefour. In addition to real-time two way conversation technology, the doll can play games, tell stories and offers a free Spanish language option for bilingual families. MY FRIEND CAYLA is also fully compatible with clothing and accessories for most 18-inch dolls.

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MY FRIEND CAYLA is making her U.S. debut alongside another Genesis creation-- MY FRIEND TEDDY.   MY FRIEND TEDDY is a cuddly teddy bear, designed equally as a personalized plush toy companion, as well as a development tool for preschoolers. Parents are able to customize child specific information, such as favorite characters, family names, and birthdays, and Teddy will incorporate them into an engaging interactive and storytelling dialogue. MY FRIEND TEDDY has already begun to appear on numerous international "must-have" toy lists for the 2015 holiday season.

Based on attractive price points of $59.99 for MY FRIEND CAYLA and $39.99 for MY FRIEND TEDDY, industry analysts predict that both award-winning products will be sold out before the holiday shopping season begins.

About Genesis:

Funded in 2013 under the mission: To entertain children around the world and become a memorable part of their childhood, Genesis has connected with like-minded individuals to establish itself as a leading designer, developer and marketer of innovative children's entertainment products.

For more information on MY FRIEND CAYLA and MY FRIEND TEDDY:

http://www.myfriendcayla.com

http://www.myfriendteddy.com

Genesis media inquiries:

Gabe Uribe

gabe@genesis-toys.com

RELATED LINKS
http://www.walmart.com/search/?query=my%20friend%20cayla&cat_idA71
http://www.walmart.com/search/?query=my%20friend%20teddy&cat_idA71_4187_133047
http://www.target.com/p/my-friend-cayla-blonde/-/A-46775291#prodSlot=medium_3_5&term=my+friend+cayla

Photo - http://photos.prnewswire.com/prnh/20150819/259736

SOURCE  Genesis

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Genesis

Web Site: http://www.myfriendteddy.com

3BLACKDOT Releases Early Access STEAM Horror Mega-Hit 'Dead Realm'

LOS ANGELES, Aug. 19, 2015 /PRNewswire/ -- 3BLACKDOT (3BD), the influencer-driven entertainment company created to develop exciting new digital experiences, is adding a new title to its roster of global successes with the early access release of Dead Realm on STEAM.

Launched on STEAM early access on July 30, Dead Realm quickly shot to the top of the STEAM charts, hitting the coveted #1 spot of Popular New Releases in its first day before climbing the charts further and landing the #1 spot in both Horror and Indie categories on the popular PC gaming platform. Created in partnership with leading global YouTube influencers Adam Montoya (SeaNanners), Tom Cassell (TheSyndicateProject) and Evan Fong (VanossGaming), Dead Realm is the first multiplayer PC game created by an influencer network and for the YouTube community.

"The original concept for Dead Realm was to create a new game that was simple in nature, but also addictively fun to play with friends," said Adam Montoya, one of the founding members and Co-Creators of 3BLACKDOT.

Developed by Los Angeles-based gaming guru Section Studios and published by 3BD, Dead Realm is a creepy and beautifully crafted immersive gaming experience that thrusts players into the haunted world of a long dead electricity tycoon, William Huxley. Gamers can play as either a Ghost or a Human character and must roam the halls with friends in co-op fashion to run, hide, survive...or die. "Our intention is to work with the community to constantly develop new content, including ghosts, humans and maps. This early access release is just the beginning of what will be an ever evolving project," said Evan Fong, the newest global influencer to join 3BD and its rising multi-channel network JETPAK as partner and co-creator.

"This is the first time that a game has been developed in partnership with online influencers with a primary goal of creating content that's not only fun to play, but also fun to watch, share and stream," said Angelo Pullen, CEO and Co-founder, 3BLACKDOT. "Our company's mission is to produce innovative, high-quality experiences for and with influencers and their communities."

"When Dead Realm first hit the STEAM early access store, we really didn't know what to expect," said Tom Cassell, Partner and Creative Director, 3BLACKDOT. "Then the community began to react and the response was overwhelming. Our twitter account hit twenty-thousand followers within the first two days and Twitch created a designated channel on day one --- this all happened without any dedicated marketing dollars."

Dead Realm was an instant success with the gaming and YouTube community, with more than 25,000 individual fan videos created, generating more than 30 million views to date and counting. Leading livestream video platform Twitch.tv also received more than 1 million views to its official Dead Realm channel. As a trending topic on Twitter, more than 90,000 tweets mentioning #DeadRealm have been posted in the two short weeks since landing on STEAM early access.

Dead Realm will be updated periodically with new content during its early access phase, with the final release of the game slated for early 2016.

For more information visit http://www.deadrealmgame.com and follow Dead Realm on twitter @DeadRealmGame #DeadRealm

About 3BLACKDOT

3BLACKDOT is an influencer-driven entertainment company focused on delivering audience engagement and developing entertainment properties. Harnessing the power of influencer communities, 3BLACKDOT partners with some of the largest YouTubers worldwide, garnering hundreds of millions of monthly views. In November 2013, 3BLACKDOT unveiled the company's first mobile game, Zombie Killer Squad which quickly garnered one million installs in the first 9 days, making it one of the fastest growing games to reach this number in history.  It charted as the #1 App in the Apple iTunes store in the U.K., Canada, and Australia and #2 App in the U.S.  The company was founded by former Machinima executives Angelo Pullen and Luke Stepleton, along with top-ranked YouTube gaming influencers Adam Montoya (SeaNanners - 5.4 million subscribers) and Tom Cassell (TheSyndicateProject - 9.1 million subscribers). 

About Section Studios

Founded by an experienced production strategist and industry creative veterans, Section Studios has built a team of experts to deliver solutions at all levels of game development. Specializing in creative game development and art solutions, its team of 50 core members hails from AAA companies such as SCE Santa Monica Studio, Nexon, Pandemic, Spark, THQ, Dreamworks, and more. For more information, please visit http://www.sectionstudios.com.

Media Contact

Alex Munson
Rogers & Cowan
amunson@rogersandcowan.com
310.854.8297

SOURCE  3BLACKDOT

3BLACKDOT

Web Site: http://deadrealmgame.com

Super League Unveils First-Ever Movie Theater Gaming League At PAX Prime 2015, Hosted By CaptainSparklez

Newly Launched Super League Gaming Has Partnered With The Nation's Three Largest Theater Chains To Turn Movie Theaters Into Entertaining, Multiplayer Arenas For Gamers Across The Nation

LOS ANGELES, Aug. 19, 2015 /PRNewswire/ -- Super League Gaming, the world's first in-theater video game league that transforms local movie theaters into engaging, multiplayer gaming arenas is coming to PAX Prime in Seattle on Aug. 29. The special PAX appearance will conclude a 25-city Summer Tour and reveal a new Minecraft game map as Super League ramps up for their first official, nationwide Fall League beginning on Oct. 6.

http://photos.prnewswire.com/prnvar/20150618/224101LOGO

As online gaming and eSports have allowed players to connect in an increasingly broader context, Super League brings those same connections into a thrilling, real-life setting that turns everyday gaming into highly-social, interactive experiences within the movie theater and on the big screen.

Super League has partnered with the country's three largest theater chains -- Regal Entertainment Group, AMC Theatres, and Cinemark Theatres, as well as luxury chain iPic Theaters -- to bring their new form of team gameplay to players throughout the U.S. in six-week, after school, league sessions beginning this fall.

"This isn't a bunch of spectators watching a few people play. This is a hundred players, just like you, hanging out and competing every week," says Super League President and COO, Brett Morris. "It's totally immersive and takes the best parts of gameplay to a whole new level. The most deeply satisfying games, the ones that really draw us in, are the ones that have a community built around them. Super League turns those virtual communities into something far more real. That's what makes it exciting."

The Fall League will launch with Minecraft, with other popular game titles and genres to be announced in the coming months. Super League's proprietary technology uses Minecraft's open source API to merge all players onto a single movie screen, creating a wholly new experience for group gameplay. Gamers play in the traditional first-person view on their own laptops while a third-person aerial view of the customized Minecraft world, and their opponents, is projected on the theater screen. Players in the official Fall League will compete within Super League's new map, Crystal Crater, which allows teams to strategize and collaborate in a customized, in-theater game.

CaptainSparklez, one of YouTube's biggest Minecraft celebrities with over 8.6 million subscribers, is a founding gamer among the Super League team and will be hosting the Aug. 29 event with a special red carpet appearance and meet & greet, as well as media interviews. He will also be joined by ParkerGames, fellow Minecraft YouTube celebrity and Super League digital star.

"We're really excited about Seattle because there's a natural connection here. Just like PAX, our brand is a nod to the early days of arcades and how they bridged digital and physical in the same space. It was a really social experience where we made some of our best memories. I think Super League can recreate a lot of those same moments for today's players," says Super League Gaming Co-Founder and Chief Visionary John Miller. "We think that's where the culture of gaming is headed."

Super League's PAX Prime Event hosted by CaptainSparklez will take place from 2-4 p.m., Saturday, Aug. 29 at the Regal Meridian Theater, one block from the Washington State Convention Center. Media are invited to come learn more about the Fall League and witness Super League in action as they watch gamers and teams play live and in-theater, and see a preview of their original programming slate for the Super League YouTube channel. Super League's founding team will also be onsite and available for interviews. For press passes or other requests please email Jasmine (jasmine@jbcomms.com).

To learn more about Super League Gaming, visit: http://www.SuperLeague.com

About Super League Gaming
Founded in 2014, Super League Gaming (https://superleague.com/) is the world's first interactive video game league that brings gamers together for an immersive, collaborative gameplay experience in theaters throughout the country. Based in Santa Monica, California, Super League Gaming allows players to compete as they socialize in a face-to-face environment while playing the popular game Minecraft, with plans to expand to additional games and cities in the coming months.

Press Contact
Jasmine Bina
jasmine@jbcomms.com
(714) 328­-3866

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SOURCE  Super League Gaming

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Super League Gaming

Web Site: http://www.superleague.com

Way To Gold - Player vs. Player Coming Soon

FRESNO, Calif., Aug. 19, 2015 /PRNewswire/ -- Due to the popularity of its Way To Gold mobile app, RKTOnline is announcing that they will be releasing a Player vs. Player version around Thanksgiving.  The game has had tremendous growth since its release in January.  It has taken hold with all age groups, young and old alike.  With the new release, a player will be able to choose who they want to play against and when, put the game on hold for later, or put a cap on it.  According to Chander Joshi, President, "One of the questions we get the most is, 'When will I be able to play against my family and friends?'"  While it's no Candy Crush at this time, it has its own base of players that enjoy a nice challenge and like listening to the background music.  Once the Player vs. Player version is released, there will be a leader board to shoot for and potentially prizes to be won.

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As was started with the original game release, the new release will also be done by local developers from the Fresno, CA area with assistance from developers from Silicon Valley.  Monika Joshi stated it best, "We plan on bringing Silicon Valley to Fresno." 

Based on the 'freemium model,' Way to Gold can be enjoyed by players of all ages.  While giving users the ability to purchase power-ups to advance levels and reach higher scores, at no point is there any obligation.  Players can complete the game by earning power-ups since they can also be obtained by smashing nuggies into barrels that appear throughout the game.

Follow the game and join the growing fan base on Facebook: https://www.facebook.com/WayToGoldGame.  Email us at waytogoldapp@gmail.com

The game marks the foray of RKTOnline in the mobile gaming industry.  For more information on the game or the company visit http://www.WayToGold.com.

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SOURCE  Way to Gold

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Way to Gold

CONTACT: Chander Joshi, 916-505-3508, chanderjoshi88@gmail.com

Web Site: http://www.waytogold.com

Toshiba Expands Lineup Of PDAF-Equipped CMOS Image Sensors For Smartphones And Tablets

New sensors enable high-speed, sharp focus for both still and moving images

SAN JOSE, Calif., Aug. 19, 2015 /PRNewswire/ -- Toshiba America Electronic Components, Inc. (TAEC)*, a committed leader that collaborates with technology companies to create breakthrough designs, today announced its full lineup of backside-illuminated (BSI) CMOS image sensors equipped with phase detection auto-focus (PDAF) technology. In addition to the recently announced 16-megapixel (MP) T4KC3-121, the family includes three new products: the T4KA3-121 (8MP), T4KB3-121 (13MP) and T4KA7-121 (20MP). The new sensors were developed to speed sharp capture and playback of video and images in mobile devices.

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The PDAF technology implemented in Toshiba's new image sensors enables users to achieve a higher focusing speed than conventional auto-focus (AF). By bringing objects, near or far, into focus more quickly, PDAF enables shooting of clearer, less blurry images and movies. Already integrated into single-lens reflex (SLR) cameras, PDAF capability is increasingly being required by makers of smartphones and tablets to accommodate growing consumer demand.

"Featuring such advanced functionalities as high dynamic range (HDR), Bright Mode, high-speed capturing, and PDAF, Toshiba's CMOS image sensors help deliver beautiful images and movies," said Andrew Burt, vice president of the Image Sensor Business Unit, System LSI Group at TAEC. "Moreover, since PDAF doesn't require space for AF sensors in the camera module, it enables development of thinner smartphones and other mobile devices with the ability to deliver sharp, natural images and movies in a high-speed manner."

The T4KA3-121 achieves output speed of up to 30 frames per second (fps) at full 8MP resolution, with power consumption of 140 milliwatts (mW) or lower, while output speed for the T4KB3-121 is up to 30 fps at full 13MP resolution, and power consumption is 170 mW or lower. The T4KC3-121 achieves output speeds of up to 30fps at full 16MP resolution with 240 mW power consumption, and the T4KA7-121 reaches up to 22fps output at full 20MP resolution and 440 mW power consumption. Optical sizes are 1/4 inch, 1/3.07 inch, 1/2.78 inch and 1/2.4 inch, respectively, and all of the sensors have a pixel pitch of 1.12-micron BSI.

Availability
Samples of the PDAF-equipped T4KA3-121 and T4KB3-121 are available now, along with the T4KC3-121. Sample shipments of the T4KA7-121 will begin in October.

*About TAEC
Through proven commitment, lasting relationships and advanced, reliable electronic components, Toshiba enables its customers to create market-leading designs. Toshiba is the heartbeat within product breakthroughs from OEMs, ODMs, CMs, VARs, distributors and fabless chip companies worldwide.  A committed electronic components leader, Toshiba designs and manufactures high-quality flash memory-based storage solutions, solid state drives (SSDs), hard disk drives (HDDs), solid state hybrid drives (SSHDs), discrete devices, custom SoCs/ASICs, imaging products, microcontrollers, wireless components, mobile peripheral devices, advanced materials and medical tubes that make possible today's leading smartphones, tablets, cameras, medical devices, automotive electronics, industrial applications, enterprise solutions and more.

Toshiba America Electronic Components, Inc. is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, Japan's largest semiconductor manufacturer and the world's sixth largest semiconductor manufacturer (Gartner, 2014 Worldwide Semiconductor Revenue Estimates, December 2014). Founded in Tokyo in 1875, Toshiba is at the heart of a global network of over 590 consolidated companies employing over 200,000 people worldwide. Visit Toshiba's web site at http://www.toshiba.co.jp/index.htm.

© 2015 Toshiba America Electronic Components, Inc. All rights reserved. 
Information in this press release, including product pricing and specifications, content of services and contact information, is current and believed to be accurate on the date of the announcement, but is subject to change without prior notice. Technical and application information contained here is subject to the most recent applicable Toshiba product specifications.

AGENCY CONTACT:
Lisa Gillette-Martin
MCA Public Relations
Tel.: (650)968-8900, ext. 115
lgmartin@mcapr.com

COMPANY CONTACT:
Deborah Chalmers
Toshiba America Electronic Components, Inc.
Tel.: (408) 526-2454
deborah.chalmers@taec.toshiba.com

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SOURCE  Toshiba America Electronic Components, Inc.

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Toshiba America Electronic Components, Inc.

Web Site: http://www.toshiba.com/taec

Lowepro Rethinks Urban Sling Design with Updated Slingshot Edge Series

Lightweight Daypack Provides Ideal Protection and Quick Access for Compact Cameras and Tablets

PETALUMA, Calif., Aug. 19, 2015 /PRNewswire/ -- Lowepro, the leading maker of photography carrying solutions, today announced the latest generation of its urban daypack series, Slingshot Edge. The redesigned series caters to the urban photographer by combining protective compartments and easy access with added storage for tablets, slim design and a stylish exterior.

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"Ease of use is paramount for photographers on the move," said Tim Grimmer, vice president of brand and product at Lowepro. "There are few things more disappointing in photography than missing a great shot because you couldn't get to your gear in time. The new Slingshot Edge series rethinks the sling design for fast, optimized access to a compact DSLR or compact system camera, while putting an added emphasis on trusted gear protection and style."

The Slingshot Edge series is designed for urban photographers, day trippers and travelers looking for a slim and versatile camera bag to keep things light and easy. Two sizes are available, each featuring padded, dedicated compartments to keep camera gear, a tablet and other essentials organized and safe. The Slingshot Edge 150 AW is designed to hold a mirrorless/compact system camera with attached lens, a second lens, a small tablet and personal items. The larger Slingshot Edge 250 AW can accommodate a compact DSLR camera with attached lens, an extra lens, flash, full-size tablet and additional personal gear. Both bags come complete with a built-in All Weather AW Cover(TM )to protect from rain, snow or dust, as well as external bag straps that allow the attachment of a small tripod or other equipment.

The Slingshot Edge 150 AW (US MSRP $89.95) and 250 AW (US MSRP $109.95) are now available for purchase at a number of retail locations as well as http://www.lowepro.com.

More information about the Slingshot Edge series can be found at http://www.lowepro.com/slingshot.

ABOUT LOWEPRO

For 48 years and counting, Lowepro bags have been traveling the world, earning the loyalty and admiration of the best photographers, and setting the industry standard for innovative functionality and remarkable protection. Spanning three collections - professional, outdoor and urban - Lowepro designs and develops protective carrying solutions for specific activities and environments. Wherever your passions and pursuits take you, chances are you'll find us there. To learn more, please visit http://www.lowepro.com.

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SOURCE  Lowepro

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Lowepro

CONTACT: Andi Bean, McGrath/Power Public Relations for Lowepro, 408-727-0351, andibean@mcgrathpower.com

Web Site: http://www.lowepro.com

Cut the Cord with Powercell Technology from NV3

BALTIMORE, Aug. 19, 2015 /PRNewswire/ -- NV3 Technologies, a technology solutions company based in Baltimore, Maryland, has been providing charging solutions to customers since 2009. NV3 recently recognized the need for a portable solution that doesn't require direct access to electricity or even solar power, and, in response, innovated tables equipped with new NV3 Powercell Technology.

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An NV3 Powercell is built into the popular HTC-09 High Top Charging Table and charges nine smartphones at a time for an entire day. At night, the table is simply plugged into a standard outlet to recharge for the next day. By leveraging NV3 Powercell Technology, NV3 has cut the cord on device charging kiosks, allowing customers to charge at their convenience, instead of only where there is an outlet. This cutting edge technology is being viewed by some of NV3's larger clients as a potential game changer.

    --  Festivals and ballparks benefit from the ability to put tables wherever
        needed without regards to availability of electric power.
    --  Conference exhibits and trade show booths are often set up throughout
        convention centers and not always in direct access to wall outlets, and
        High Top Charging Tables with NV3 Powercell Technology allow them to
        provide this needed and appreciated service easily and efficiently.
    --  Medical centers and outdoor dining areas can place battery-powered
        tables anywhere on the premises, even where there is no access to
        electricity.
    --  Bars and restaurants that wish to offer phone charging to customers can
        now do so without worrying about bulky extension cords.
An experiential marketing agency in the Midwest has chosen to use Powercell Tables to solve a problem that event attendees face. Ten High Top Charging Tables, branded by a national corporate sponsor for the event, kept people charged and connected all day with the convenience of NV3 Powercell Technology and no need for electrical outlets.

Sprint Corporation, who has worked with NV3 on multiple projects involving many varieties of charging solutions, was the corporate sponsor for the first event at which NV3 Powercell Tables were used. The service was well received, enhancing Sprint's image and providing a positive experience for event-goers. "Guests loved having the option to charge their phone! They looked great and the client loved them as well."

At NV3 Technologies, there is a solution to every device charging and digital signage need. NV3 makes everything from simple wall-mounted units with just eight charging cords, to trailers that charge one hundred devices and have screens for advertising and marketing, and everything in between. Kiosks are customizable to meet the requirements of any venue.

ABOUT NV3 TECHNOLOGIES

NV3 Technologies fabricates the original Cell Phone Charging Kiosk in Baltimore, Maryland. With their patent pending charging technology, and the integrated LED screen designed for marketing and advertising, NV3 has the tools and experience to help the world stay connected. For additional information and to find out what NV3 Technologies can do for you, please visit http://www.nv3tech.com.

CONTACT:

Jake Peery

NV3 Technologies
Email / 410-394-5500 x110

SOURCE  NV3 Technologies

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NV3 Technologies

Web Site: http://www.nv3tech.com

PlayScreen launches Presidential Photo Trivia Game for iOS

Who's The Candidate challenges players to recognize 2016 presidential candidates from their photos

BALTIMORE, Aug. 19, 2015 /PRNewswire/ -- PlayScreen, LLC has launched Who's The Candidate a free photo trivia game for iPhone and iPad. Who's The Candidate challenges players to recognize the announced and potential candidates in the 2016 presidential race. Who's The Candidate can be downloaded from the Apple App Store. Who's The Candidate challenges even the most informed political fan's campaign knowledge.

Who's The Candidate features a simple interface, text hints, "ask a friend" and the ability to share your achievements on social networks.

In Who's The Candidate, players identify a candidate from their photo. There are over 30 announced and potential candidates to guess from. Hillary Clinton, Donald Trump, Bernie Sanders, Jeb Bush etc. ... they're all in the game.

Hints are always available. The game's proven gameplay and features were derived from PlayScreen's well loved Stick Figure Movie Trivia, which has achieved a 4.5 star rating in the Apple App Store.

"Our goal was a fun photo trivia game that helps players follow the 2016 election," says William Volk, CCO, PlayScreen, a veteran in video gaming. "With so many candidates that it can be confusing to know who's who. This game makes that fun," Volk added.

Features:

    --  No registration required. Start playing instantly.
    --  Interface and display crafted for all models of iPhone and iPad.
    --  Created by a team with over 15 years of mobile game experience.
    --  Frequent Updates as the 2016 Presidential Race unfolds.
    --  Celebrate your political knowledge with your social network.
Who's The Candidate can be downloaded for free on the Apple App Store.

As Donald Trump might say, "This game is going to be HUGE fun!"

App Store: https://itunes.apple.com/us/app/whos-candidate-can-you-identify/id1010939820?ls=1&mt=8

Media Kit: https://drive.google.com/open?id6KIjVkcmp96fkM0bks0VHRMc193YThfYmZ0azVVVWlzMHNkUUJFaHhoZU84TGVUbEc2Y0k

About PlayScreen, LLC
From the very first iPhone game, even before the App Store was an app store, PlayScreen, LLC has been committed to creating the best in mobile, casual, and social games. We strive to stay ahead of the curve with a single focus: the players. We are gamers and veteran developers who combine strong design and gameplay with the elusive "fun factor." To learn more about PlayScreen, please visit http://playscreen.com.

Contact

William Volk 
ads@playscreen.com

858 692 1124

SOURCE  PlayScreen, LLC

PlayScreen, LLC

Web Site: http://playscreen.com/

Cypress Introduces the World's Lowest-Power Energy Harvesting Power Management ICs for Battery-Free Wireless Sensor Nodes

PMICs Enable Breakthrough Form Factor of 1 cm2 for Solar-Powered WSN IoT Applications; Extend Cypress's Award-Winning Portfolio of Energy Harvesting Devices

SAN JOSE, Calif., Aug. 19, 2015 /PRNewswire/ -- Cypress Semiconductor Corp. (NASDAQ: CY) today announced a new family of Energy Harvesting Power Management Integrated Circuits (PMICs) that enable tiny, solar-powered wireless sensors for Internet of Things (IoT) applications. The new devices are the world's lowest-power, single-chip Energy Harvesting PMICs, and can be used with solar cells as small as 1 cm(2). The new PMIC devices are fully integrated, making them ideal for batteryless Wireless Sensor Nodes (WSNs) that monitor physical and environmental conditions for smart homes, commercial buildings, factories, infrastructure and agriculture.  Cypress offers a complete, battery-free Energy Harvesting solution that pairs the S6AE101A PMIC, the first device in the new family, with the EZ-BLE(TM) PRoC(TM) module for Bluetooth(®) Low Energy connectivity, along with supporting software, in a $49 kit.

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The WSN IoT device market is expected to grow to more than 5 billion units by 2020, putting a premium on battery-free implementations to reduce cost and maintenance problems. The placement of a WSN may limit its size and the amount of light available, thereby limiting the size and power output of the solar module and the startup power available for the Energy Harvesting PMIC. The new Cypress Energy Harvesting PMIC devices address these challenges with startup power of 1.2uW--4x lower than the nearest competitor--and consumption current as low as 250nA, maximizing the power available for the sensing, processing and communications functions of a target application. The fully-certified, small-form-factor EZ-BLE PRoC module, which is based on Cypress's PRoC BLE Programmable Radio-on-Chip solution, works with the PMIC devices to contribute to the low power and ease-of-use of an energy harvesting system solution.

"The most compelling new Wireless Sensor Nodes that will drive IoT growth are self-powered, can be deployed anywhere for more than 10 years, and require minimal deployment and maintenance costs," said Kiyoe Nagaya, vice president of the Analog Business Unit at Cypress. "Using our new Energy Harvesting PMIC and EZ-BLE PRoC Bluetooth Smart module, Cypress offers a complete solution that enables developers to create solar-powered WSNs for batteryless IoT devices."

About Cypress's Award-winning Energy Harvesting PMICs
Cypress PMICs enable efficient harvesting from sunlight, vibrations and thermal variations, and offer dual inputs from two sources simultaneously, making them a reliable, flexible option to fully power or extend the battery life in IoT applications.

The Cypress energy harvesting PMICs have received several industry awards, including:

    --  The 2015 Annual Creativity in Electronics (ACE) Award for Energy
        Technology , presented by EDN and EE Times.
    --  The Product of the Year Award for the MB39C811 PMIC from the
        Environmental Leader Product & Project Awards in March 2015. The judges
        recognized several key qualities of the energy harvesting technology
        that is now a part of Cypress's portfolio following the completion of
        its merger with Spansion.
    --  The Emerging Technology Award, Second Place in M2M, IoT, Sensors, RFID &
        NFC for the ultra low power buck PMIC for solar and vibrations energy
        harvesting, MB39C811 from CTIA in 2014.
    --  The Green IT Award program for energy harvesting solutions from the
        Ministry of Economy, Trade and Industry of Japan in 2013.
Availability and Design Tools
The Cypress S6AE101A Energy Harvesting PMIC is sampling now, with production expected in the fourth quarter of 2015. Cypress offers the $49 Solar-Powered IoT Device Kit that contains a baseboard with a solar module and a Bluetooth(®) Low Energy-USB bridge. Cypress PMICs are supported by the comprehensive Easy DesignSim(TM), a free, web-based simulation tool for Cypress's PMIC solutions used to validate Energy Harvesting System (EHS) designs, including the bill-of-materials (BOM), schematic and the power consumed ( W) by the sensing, processing and communications functions of a target application.

About EZ-BLE PRoC
The EZ-BLE PRoC module provides an end-to-end Bluetooth Low Energy solution that includes Bluetooth 4.1 qualification and is compliant to wireless regulatory standards in the U.S., Canada, Japan, Korea and Europe, greatly simplifying design and cutting time to market. The module integrates the programmability and ARM(®) Cortex(®)-M0 core of PRoC BLE, two crystals, an on-board chip antenna, metal shield and passive components, all in a compact 10-mm x 10-mm x 1.8-mm form factor. Customers designing with the module can apply to add the Bluetooth logo on their products by referring to Qualification Design Identification (QDID) 67366, assigned to Cypress by the Bluetooth SIG. Cypress serves as a single supplier for silicon, software, firmware and module hardware, streamlining the customer support required to develop remote controls, health and fitness equipment, home appliances, toys and other Bluetooth Smart applications.

Follow Cypress Online

    --  Read our Core & Code technical magazine and blog.
    --  Join the Cypress Developer Community.
    --  Follow @CypressSemi on Twitter.
    --  Visit us on Facebook and LinkedIn.
    --  Watch Cypress videos on our Video Library or YouTube.
About Cypress
Cypress (NASDAQ: CY) delivers high-performance, high-quality solutions at the heart of today's most advanced embedded systems, from automotive, industrial and networking platforms to highly interactive consumer and mobile devices. With a broad, differentiated product portfolio that includes NOR flash memories, F-RAM(TM) and SRAM, Traveo microcontrollers, the industry's only PSoC(®) programmable system-on-chip solutions, analog and PMIC Power Management ICs, CapSense(®) capacitive touch-sensing controllers, and Wireless BLE Bluetooth(®) Low-Energy and USB connectivity solutions, Cypress is committed to providing its customers worldwide with consistent innovation, best-in-class support and exceptional system value. To learn more, go to http://www.cypress.com.

Cypress, the Cypress logo, Spansion, the Spansion logo, and combinations thereof, PSoC and CapSense are registered trademarks and Traveo, F-RAM and Easy DesignSim are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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SOURCE  Cypress Semiconductor Corp.

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Cypress Semiconductor Corp.

CONTACT: Samer Bahou, Cypress PR, (408) 232-4552, samer.bahou@cypress.com

Web Site: http://www.cypress.com

Microchip Expands PIC32MX1/2 32-bit Microcontroller Series With Devices Featuring Cost-Optimized 256 KB Flash and Performance Up To 83 DMIPS

Large Memory and Smart Peripheral Mix Lowers Development Costs for Touch-Sensing and Embedded-Control Applications In the Consumer, Industrial and Medical Markets

CHANDLER, Ariz., Aug. 19, 2015 /PRNewswire/ -- [NASDAQ:  MCHP] -- Microchip Technology Inc., a leading provider of microcontroller, mixed-signal, analog and Flash-IP solutions, today announced a new series within its PIC32MX1/2 32-bit microcontroller (MCU) family that features a large 256 KB Flash configuration and 16 KB of RAM in small-footprint packages. These latest additions to this popular MCU family provide flexibility to low-cost applications that need complex algorithms and application code, and they are coupled with Microchip's comprehensive software and tools for designs in graphics, touch sensing and general-purpose embedded control.

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To learn more about Microchip's 32-bit PIC32 MCUs, visit: http://www.microchip.com/PIC32-081115a.

The new PIC32MX1/2 MCU series boasts a wide variety of rich features, including up to 50 MHz/83 DMIPS performance for executing advanced control applications and mTouch(®) capacitive touch sensing. Additional features include an enhanced 8-bit Parallel Master Port (PMP) for graphics or external memory, a 10-bit, 1 Msps, 13-channel Analog-to-Digital Converter (ADC), support for SPI and I(2)S serial communications interfaces and USB device/host/On-the-Go (OTG) functionality.

"This new 32-bit MCU series is ideal for the designers of embedded-control and touch applications who are looking for low-cost and smaller package options," said Rod Drake, vice president of Microchip's MCU32 Division. "With their cost-optimized Flash configuration, performance up to 83 DMIPS, package sizes down to 6x6 mm and 0.5mm pitch and feature-packed peripherals, these MCUs offer increased flexibility to a broad range of applications while keeping design size and cost low."

Microchip's MPLAB(®) Harmony software development framework further simplifies designs, by integrating the license, resale and support of Microchip and third-party middleware, drivers, libraries and Real-Time Operating Systems (RTOS). Specifically, Microchip's readily available software packages--including USB stacks and Graphics and Touch libraries--can greatly reduce the development time of applications such as consumer, industrial and general-purpose embedded control.

Designers seeking to launch consumer products with capacitive touch screens, touch buttons or sliders, as well as USB device/host/OTG connectivity, can benefit from the functionality of the PIC32MX1/2 series of MCUs. The feature-rich peripherals of these MCUs are also ideal for medical and industrial applications, which also include displays with touch-sensing capabilities, along with general-purpose embedded control and connectivity capabilities.

Development Support

This latest PIC32MX1/MX2 series is supported by Microchip's free MPLAB(®) X Integrated Development Environment (IDE) and MPLAB XC32 Compiler for PIC32. The MPLAB ICD 3 In-Circuit Debugger (part # DV164035, $199.95) and MPLAB REAL ICE(TM) In-Circuit Emulation System (part # DV244005, $499.98) are also available. Additionally, the following development board plug-in module supports this series: PIC32MX270F256D Plug-in-Module for Explorer 16 Development Board (part # MA320014, $35).

Pricing & Availability

These latest PIC32MX1/2 MCUs are available now in 28-pin QFN, SPDIP and SSOP packages and 44-pin QFN, TQFP and VTLA packages. Pricing starts at $1.91 each, in 10,000-unit quantities. For additional information, contact any Microchip sales representative or authorized worldwide distributor, or visit Microchip's Web site at http://www.microchip.com/PIC32-081115a. To purchase products mentioned in this press release, go to microchipDIRECT or contact one of Microchip's authorized distribution partners.

Resources

High-res Images Available Through Flickr or Editorial Contact (feel free to publish):

    --  Chip Graphic: http://www.microchip.com/Chip-Graphic-081115a
    --  Block Diagram: http://www.microchip.com/Block-Diagram-081115a
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    --  RSS Feed for Microchip Product News:
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About Microchip Technology

Microchip Technology Inc. (NASDAQ: MCHP) is a leading provider of microcontroller, mixed-signal, analog and Flash-IP solutions, providing low-risk product development, lower total system cost and faster time to market for thousands of diverse customer applications worldwide. Headquartered in Chandler, Arizona, Microchip offers outstanding technical support along with dependable delivery and quality. For more information, visit the Microchip website at http://www.microchip.com/Homepage-081115a.

Note: The Microchip name and logo, PIC, mTouch, and MPLAB are registered trademarks of Microchip Technology Incorporated in the U.S.A. and other countries. REAL ICE is a trademark of Microchip Technology Inc. in the U.S.A. and other countries. All other trademarks mentioned herein are the property of their respective companies.

Tags / Keywords:  32-bit Controller, 32-bit MCU, Low-Cost MCU, Embedded Control, Graphic MCU, Connectivity, USB, Touch Sensing

    Editorial Contact:        Reader Inquiries:

    Eric Lawson               1-888-624-7435

    480-792-7182              http://www.microchip.com/PIC32-081115a

    eric.lawson@microchip.com
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SOURCE  Microchip Technology Inc.

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Microchip Technology Inc.

Web Site: http://www.microchip.com

Schawk Launches Online Preparedness Calculator To Help Companies Gauge Their State Of Readiness For The Implementation Of Proposed FDA Nutrition Label Regulation

DES PLAINES, Ill., Aug. 19, 2015 /PRNewswire/ -- Schawk, a part of the SGK Brand Solutions group of Matthews International Corporation, announced today that its new online food label preparedness calculator is now available to help food and beverage companies gauge their state of readiness for the implementation of the proposed FDA nutrition label regulation.

https://photos.prnewswire.com/prnvar/20150817/258821

The Schawk preparedness calculator allows users to rate their organization's state of preparedness to activate the proposed regulation when it is enacted. Using a sliding scale, the online calculator prompts users to consider their organization's readiness in seven key areas: awareness of proposed changes, planning for change, supply chain capacity, packaging change rate, artwork management process, artwork approval process and communications strategy. It is designed to provide a quick overview and high level insight to prompt food and beverage companies to accelerate the planning process. The calculator is accessible at http://www.schawk.com/label-central/fda-food-labeling-guide

Michael Leeds, senior vice president, client engagement, Americas, SGK said: "Schawk's Label Central Hub has been designed to facilitate the planning and implementation process from the date the FDA enacts new nutritional label regulation to the date that compliance is mandated. Our goal in creating the hub was to make it an information destination for food and beverage companies as they tackle new label regulations."

Bruce Levinson, vice president, client engagement, SGK noted: "Schawk's preparedness calculator is a great first step for companies to confidentially evaluate their own state of preparedness with the new regulation. Being prepared goes beyond an awareness of what needs to change to such critical factors as supply chain capacity and process excellence.

Companies that consider and plan for these dimensions will have a much better chance of navigating the regulation successfully and potentially gaining a leg up on the competition."

The calculator is the centerpiece of Schawk's "Label Central" hub, which curates and features the latest news, articles and opinions from regulatory organizations and industry associations to business media, bloggers and SGK thought leaders and subject matter experts on issues, challenges and opportunities related to the FDA's proposed nutrition label regulations.

Schawk! produces brand assets and protects brand equities to drive brand profitability. Leveraging its 60+ years of industry leadership, Schawk! identifies and deploys scalable solutions to address a brand's complex production and delivery needs through proven expertise in workflow, resourcing, color management and imaging. Schawk! is part of the brand deployment group of SGK, which is a division of Matthews International Corporation (NASDAQ GSM: MATW). For more information on Schawk, visit: http://www.schawk.com

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SOURCE  Schawk!

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Schawk!

CONTACT: AT SGK: Michael Leeds, SVP, Client Engagement, Americas, 312.335.2563, Michael.leeds@sgkinc.com, FOR SCHAWK: Patti Soldavini, SGK Marketing Director, 973.527.8103, patti.soldavini@sgkinc.com

Web Site: http://www.schawk.com

Leading Equipment Manufacturer Selects JVX7300RF-W for Process Development of Advanced Wafer Level Packaging

MIGDAL HAEMEK, Israel, August 19, 2015 /PRNewswire/ --

    Jordan Valley announces the selection of their advanced JVX7300RF-W, by a world
leading process equipment manufacturer. The tool was selected following extensive
evaluation of tool capability, performance and productivity for development and customers'
demonstration of advanced wafer level packaging and thin-film applications. 

    Jordan Valley, a leading supplier of X-ray based in-line metrology systems for
advanced semiconductor manufacturers, today announced that it received an order from a
market-leading equipment manufacturer, selecting the new JVX7300RF-W metrology system for
advanced process development and control.

    The JVX7300RF-W system offers invaluable in-line metrology combining both small spot
XRF and first principle XRR and providing solutions for multilayer complex 2D and 3D metal
stacks, as well as ultra-thin layers (<10A) and small pads or micro-bumps.

    The JVX7300RF-W delivers high ROI and low CoO for its inline metrology of next
generation Wafer Level Packaging (WLP) advanced micro-bump process development and control,
allowing high throughput non-destructive thickness and composition measurements.

    JVX7300RF-W is the successor to the production proven JVX6200iRF with extended
capabilities and significant productivity improvements. The 7300RF-W allows metrology on
smaller features necessary to adhere to the industry roadmaps and the WLP segment's unique
needs among others.

    "This order marks the true need of JVX7300RF-W for the development and control for
advanced WLP and other thin-films" stated Asaf Shlomo, Jordan Valley's Product Marketing
Manager. "This engagement from a leading equipment manufacturer is further acknowledgement
of the high value of the JVX7300RF-W tool to provide advanced WLP and plating process
metrology solutions," added Shlomo.

    Isaac Mazor, Jordan Valley CEO, noted, "We are proud of this win, to be part of center
of excellence of another leading supplier, where we will demo our tool as part of advanced
tool set for our mutual customers."

    About the JVX7300RF-W production metrology tool.

    The JVX7300RF-W is a production worthy X-ray metrology tool combining small-spot XRF
and XRR measurement channels. The tool targets both FEOL applications for nodes at 20nm
and lower, and advanced WLP manufacturing. The tool is configured for full fab automation
and is SEMI S2/S8 and CE certified.

    About Jordan Valley Semiconductors Ltd.  

    Jordan Valley Semiconductors (JVS) is the leader in X-ray metrology and defect
detection tools for the semiconductor industry. Jordan Valley's tools are fully automated
non-contacting and non-destructive tools designed for production control on patterned or
blanket wafers.

    The company offers the semiconductor industry the most comprehensive portfolio of
advanced metrology and defect inspection tools, based on X-ray technologies such as XRR
(X-ray reflectometry), XRF (X-ray fluorescence), XRD (X-ray diffraction) and others.

    Jordan Valley's investors include Clal Industries and Investments Ltd. (TASE: CII),
Intel Capital (NASDAQ: INTC) and Elron Electronics Industries Ltd. (TASE: ELRN). With
headquarters in Migdal Haemek, Israel, the company has subsidiaries in Durham UK, Austin
TX USA, Hsin-Chu Taiwan, Suwon Korea and other offices and sales representatives
worldwide.

       
         
        For more information: 
        Asaf Shlomo 
        Product Marketing Manager 
        Tel: +972-4654-3666 
        asaf.shlomo@jordanvalley.com 
        http://www.jvsemi.com 

     

Jordan Valley

Success in the Netherlands - OXBOARD Extends Delivery to the Rest of Europe

EINDHOVEN, the Netherlands, August 19, 2015 /PRNewswire/ --

               Nimble electric personal transporter ready to conquer the world

    The OXBOARD (http://www.oxboard.eu), hailing from the Netherlands, is a compact,
100% electric transporter that is now available throughout Europe, thanks to its success
in its home country and increasing demand from outside the Netherlands. The latest version
of the OXBOARD, built to the highest Dutch quality standards, will be demonstrated in
Berlin at IFA 2015 (Hall 25, Booth 110-25).

    The OXBOARD made its first appearance outside the Netherlands this spring. Simply put,
the OXBOARD consists of a board with two wheels and is equipped with four gyroscopes that
correct the user's balance accurately and in real time. Users can go forward and backwards,
make turns and swivel through 360 degrees. Although the OXBOARD is great fun, the
objective is to provide a practical transport solution for a wide target group. With a
speed of 15 kilometers per hour and a range of 20 kilometers, the uses are endless. "It's
a new form of mobility," says entrepreneur Ernie Hiemstra, who optimized the design
together with GBO Design from Helmond, refining existing technologies to achieve a high
quality of transport. "The Dutch have embraced the OXBOARD with open arms and we now want
to expand the craze to the rest of Europe."

    Hiemstra talks about the success of the product, saying, "It's a simple and enjoyable
mode of transport, which fits in well with a modern, efficient lifestyle. It's also a
high-quality Dutch product that we build in our own production plant with our own quality
control, paying attention to every little detail. Moreover, the OXBOARD comes with an
extended warranty. This quality product is a durable, sturdy mode of transport, which you
know will keep getting you from A to B."

    From September, OXBOARD will be delivering throughout Europe through its own online
shop at EUR 799 and is also setting up a European distribution network to ensure local
availability. "When you try the OXBOARD for yourself, you'll buy one," says Hiemstra.

    The international press can find out more about the latest version of the OXBOARD at
IFA 2015, from 4 to 9 September, in Berlin. Visitors can try out the new OXBOARD
themselves at the stand and the OXBOARD management will be available for a limited number
of media interviews. If you are interested, please contact oxboard@pridepr.nl. More
information and images are available at: http://www.oxboard.nu/press and
https://www.youtube.com/watch?v=NJoZSEBLnEg

OXBOARD

CONTACT: For information, interview requests and copies of reviews: Pride PR, Gijs Roeloffzen / Marloes de Ruiter, oxboard@pridepr.nl, +31-(0)71-568-0028